This episode breaks down why hard conversations often go poorly in coaching and how to handle them with clarity, calm, and consistency. Rob and Dustin outline a simple, repeatable framework that works with today’s athletes and staff. Key Ideas • The 10–90 Rule:The first 10% of a hard conversation determines 90% of the outcome. How […]

There’s a pattern that plays out in virtually every sales organization: top performers attend mandatory training, participate politely, and then go back to doing exactly what they were doing before. They ignore the methodology, skip the frameworks, and sell their own way—often while outperforming colleagues who diligently follow the training. Most organizations interpret this as […]

What Kindness Does to Your Brain | Micro-Habits That Rewire Leadership You are three hours into back-to-back meetings, the third escalation email of the day just arrived, and someone on your team missed a deadline again. Your jaw tightens. Your breath shortens. The voice in your head says: Be firm. Hold the line. Show strength. […]

Each month, Dustin and I sit down for a 10–15 minute conversation where we dig deeper into a topic. This month we preview the new book we are working on! If you’re already a paid subscriber, we’d love your feedback! Let us know if you find the content helpful and meaningful. And if you’re enjoying […]

I recently spent time training and learning with the Wake Forest Educating Character Institute. It has been a meaningful experience. The conference this past weekend about 30 people on character and sport generated a lot of ideas and learning for me. Over the next couple of months, I’ll share some of what I took away. […]

There’s a fundamental gap at the heart of sales training that most organizations never recognize: the difference between teaching skills and changing behaviors. Skills are what reps know how to do; behaviors are what they actually do under pressure. Traditional training excels at building skills—reps can demonstrate techniques in role-plays, pass assessments, and articulate frameworks […]

There’s a fundamental gap at the heart of sales training that most organizations never recognize: the difference between teaching skills and changing behaviors. Skills are what reps know how to do; behaviors are what they actually do under pressure. Traditional training excels at building skills—reps can demonstrate techniques in role-plays, pass assessments, and articulate frameworks […]

In this episode of Beyond Coaching, Rob sits down with Russell Smelley—NAIA Hall of Fame coach, longtime Westmont College faculty member and coach, and one of the most thoughtful voices in collegiate coaching—to explore what it really means to coach people, not just train athletes. Russell shares stories from nearly five decades in coaching, including […]

In leadership as well as coaching, we face competing truths all the time. You can have firm standards and still discover that you were wrong. There are multiple ways to teach and coach just about any skill. The coaches who keep growing are the ones who stay curious. They can hold that tension. However, this […]

The uncomfortable math behind the 87% knowledge loss within 30 days—and what it actually costs. Executive Summary Every year, organizations invest billions in sales training programs that produce almost no lasting behavior change. The uncomfortable truth is that traditional training ROI calculations are built on a foundation of fiction—they measure activity, not impact, and they […]