Your brain is listening. The question is: what are you telling it? One of the most powerful forces behind improvement may not be the app, the supplement, or the new habit. It may be your expectation.
Eating is one of the most multisensory parts of our day. But, did you know that the brain tastes the food long before it passes the lips?
Our world is in quite a chaotic, stressful state right now. We have front row seats to everything that is happening – exactly when it…
We work so hard to take care of our brain and that hard work can bring about amazing changes. But what if I told you we have three…
Vision is the strongest of our senses. Your brain processes visual information in milliseconds—long before you consciously decide what to order or how to rate the service. And color is the first flavor your brain tastes.
Whether it’s a hotel, restaurant, or resort, the collective energy of the staff shapes the overall guest perception. Positive emotions are infectious, but so are negative ones. Emotional contagion—the psychological phenomenon where people unconsciously “catch” the emotions of others—plays a profound role in hospitality.
There is no shortage of chaos, conflict, and uncertainty in the world today. The daily onslaught of crises from here at home to around…
These are such stressful times. Climate change, politics, social media, inflation, and deadly viruses are all blowing up the status…
The concept of “Now or Never” is a powerful motivator in the realm of consumer behavior. When something is limited, rare, or exclusive, our brains light up with desire. Behavioral scientists call it reactance theory: we don’t just want the thing—we want it more when we think it might disappear.
Scarcity is one of the most powerful motivators in consumer behavior. When something is limited, rare, or exclusive, our brains light up with desire. Behavioral scientists call it reactance theory : we don’t just want the thing—we want it more when we think it might disappear.
