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The Neuroscience Of Value Perception: How To Communicate Value Effectively &Raquo; Img 2023

The Neuroscience of Value Perception: How to Communicate Value Effectively

/*! elementor – v3.17.0 – 08-11-2023 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block} The Neuroscience of Value Perception: How to Communicate Value Effectively In the competitive landscape of B2B sales, the ability to effectively communicate value can be the deciding factor in winning or losing a deal. Understanding the neuroscience behind value perception […]

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The Score Takes Care Of Itself &Raquo; 19C10E8A 07F3 4B96 Afa3 8B83Ac332Aef 1280X1280

The Score Takes Care of Itself

I am currently reading the book “The Score Takes Care of Itself” by Bill Walsh.  Walsh is the legendary coach of the San Francisco 49ers.  At one point, he outlined a set of principles that he believed were essential for effective leadership, often referred to as his “12 Keys to Leadership.” It is kind of […]

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The Power Of Active Listening In Sales &Raquo; Img 2023

The Power of Active Listening in Sales

The Power of Active Listening in Sales Active listening is one of the most powerful tools a salesperson can wield. It’s not just about hearing words; it’s about understanding the underlying needs, emotions, and intentions behind those words. When done effectively, active listening can transform your sales interactions, leading to stronger relationships and higher conversion […]

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A Conversation With Hall Of Fame Coach Sam Riggleman &Raquo; Robramseyerpic2 1

A Conversation with Hall of Fame Coach Sam Riggleman

This episode features an interview with Coach Sam Riggleman, a Hall of Fame baseball coach with a successful career spanning over 40 years. Coach Sam shares highlights and insights from his coaching journey and emphasizes the importance of character and competency in building trust with athletes. The discussion touches on various topics, including the challenges […]

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The Science Of First Impressions: How Neuroscience Shapes Customer Perceptions In Sales &Raquo; Img 2023

The Science of First Impressions: How Neuroscience Shapes Customer Perceptions in Sales

/*! elementor – v3.17.0 – 08-11-2023 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block} The Science of First Impressions: How Neuroscience Shapes Customer Perceptions in Sales In sales, the saying “You never get a second chance to make a first impression” carries significant weight. First impressions are not just fleeting moments; they can shape […]

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Emotion Coaster And The Arcs Within Conversations &Raquo; Img 2023

Emotion Coaster and the Arcs Within Conversations

Riding the Emotion Coaster: Mastering the Arcs Within Sales Conversations In the high-stakes world of B2B sales, mastering the subtleties of communication can make the difference between closing a deal and losing a prospect. One of the most powerful yet often overlooked aspects of sales interactions is the emotional journey both the salesperson and the […]

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Emotional Contagion &Raquo; Img 2023

Emotional Contagion

Harnessing Emotional Contagion in Sales: Insights from Behavioral Psychology and Neuroscience In the world of B2B sales, effective communication is the cornerstone of success. Yet, one often overlooked aspect is the phenomenon of emotional contagion – the process by which one person’s emotions and related behaviors directly trigger similar emotions and behaviors in others. Rooted […]

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Adaptive Vs. Technical Problems &Raquo; 6F906C69 3B38 4F54 B232 0Ad038Ac5664 576X386

Adaptive vs. Technical Problems

Adaptive leadership provides a model to think about and tackle complex problems. My study and understanding of adaptive leadership began for me at the Kansas Leadership Center (KLC), a place where the concept is deeply woven into the fabric of leadership development. KLC employs the adaptive leadership model as its foundational framework, aiming to empower […]

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