In this article, we explore insights from Marcia Riner, the CEO of Trajectory Consulting, on how to dominate your market and achieve lasting business success. In today’s fast-paced business landscape, it’s not enough to simply offer a product or service. To truly stand out and dominate your market, you need to have a solid strategy in […]
As business owners, we sell our products and services but how we position them for sale is a whole other story. I’m talking about how to increase the average purchase price that your customer buys from you and I’m going to call it your shopping cart. This works for both service providers and product sellers. […]
After spending a week in paradise with one of my favorite mastermind groups, I thought I’d share a bit more about how this effective business tool can grow your revenue and the value of your business. The concept was coined in 1925 by author Napoleon Hill in his book ‘The Law of Success’, and described […]
Short-form video is everywhere! If you aren’t using video short-form to market your business, you are leaving tons of business on the table. Since video is quickly becoming the traditional way to introduce yourself to your potential audience, when done right, you can form a real connection with the person on the other side of […]
Since most buyers don’t buy on their first visit, it is in your best interest to capture their email address using an attractive lead magnet and use a pixel to be able to show your online ads to them in the future. Now that they’ve visited your site, it’s time to stay in front of […]
It’s kind of strange how many business owners don’t recognize the parts that form the profitability of their company. Many think it’s just revenue minus expenses. Well, it is that equation but profitability is so much more. Your accounting team looks at your balance sheet, and your statement of cash flow to build out your […]
Now that we roll forward into daylight savings time, we have reminders to change the batteries. Try not to waste time complaining about the lost hour, it’s really out of our control. Instead, I’d like to add another annual reminder to check in with your business and use this time wisely to make sure that […]
After being in business for 7 years known as Trajectory Consulting, LLC, I thought I had the right to that name in the State of California. I am registered with the state, filed taxes, built credit, Google verified, and have been proudly using my business name as a brand until the unthinkable happened. Another company […]
Unless you’ve been living on a tiny island without internet or under a rock, you’ve heard about all of the crazy excitement over Chat GPT for writing and marketing. It writes papers, books, marketing, videos, and emails… Everything! So, the real trick to using Chat GPT is in the prompts. The way you tell the […]
With the rise of podcasting, it is a great platform to reach more of your ideal customers through the podcasting community. I have been a podcast host with my show, “PROFIT With A Plan” now in its 4th year with close to 200 episodes, hosting fantastic guests as they share helpful content for small businesses. […]
