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September 13th, 2024

Brett Townsend on Maximizing Revenue with Consumer Insights and Data Analytics

  1. Brett Townsend on Maximizing Revenue with Consumer Insights and Data Analytics 36:21

In the dynamic world of consumer insights, Brett Townsend’s career exemplifies how personal experiences and professional skills can merge to drive meaningful brand success. From his roots in radio and TV broadcasting to his current role as a consultant at Quester Agency, Townsend’s journey highlights the transformative power of storytelling in marketing. His background in broadcasting not only sharpened his narrative skills but also provided a strong foundation for his subsequent work in market research and analytics. 

His approach emphasizes that true consumer engagement goes beyond raw data; it requires a deep understanding of consumer behaviors and emotions. Townsend’s focus on actionable strategies reflects his belief that insightful and empathetic consumer understanding can lead to significant business improvements, even in challenging economic times.

In today’s rapidly evolving market, where AI tools often dominate, Townsend’s emphasis on human connection and narrative is a refreshing reminder of the value of empathy. For those looking to elevate their approach to consumer insights and strategic marketing, his book Insights on the Brink offers a valuable resource. Discover more and get your copy today!

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Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com

Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.

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