265.Proven Techniques for Branding Excellence with Jaci Russo

265.Proven Techniques for Branding Excellence with Jaci Russo Deborah Johnson 52:22

Branding involves crafting brands from the inside out, yet in today’s crowded marketplace, achieving visibility is more challenging than ever despite having a strong brand and unique identity. In this episode wel gain insights from Jaci Russo, a branding expert with extensive experience, including collaborating with renowned organizations like the Creative Artists Agency, Home Shopping Network and Ticketmaster, then founding her own company, BrandRusso.

Discover the four important elements of branding, including focus, brand promise, connection and harmony. These are expanded upon in Russo’s book and in the online learning program, https://www.brandstateu.com/ . You’ll want to find out more at https://brandrusso.com/ and in the book He Said, She Said. (on Amazon here: https://amzn.to/4cf4AUr)

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CHAPTERS: 0:00 – Introduction to Branding Excellence 1:46 – Jackie Russo: Background and Journey 3:56 – Creative Artists Agency Experience 7:58 – Relocating: Louisiana to California 11:20 – Entrepreneurship and Motherhood 17:42 – Business-Family Life Balance 18:44 – Effective Branding Strategies 27:33 – Personal and Business Growth 28:38 – Motherhood Influencing Leadership 30:36 – Life Balance Techniques 31:30 – Implementing a 4 Day Work Week 35:08 – Flexibility in Business 39:04 – Defining Your Mission 40:15 – Serve Before Selling Approach 46:16 – Final Insights 46:48 – Immediate Action Steps for Progress 49:51 – Connecting with Jackie Russo 50:30 – Conclusion

Deborah Johnson Podcaster

Up for multiple GRAMMY Awards and spending over 20 years in the entertainment industry, Deborah Johnson, M.A., built multiple self-driven businesses. While many discuss career transitions and achieving success in a second act, few offer comprehensive guidance on leveraging automated content with core values and purpose. She is an expert on how to constantly reinvent yourself in a gig-economy, working mainly with those at mid-career and halftime of life. A creative powerhouse, she has released multiple books, albums, published hundreds of songs, has a thriving podcast and has written three musicals. Deborah speaks and performs for both live and virtual events.