How to find and hire a broker or advisor to help you sell your business
Here’s a stat that’ll wake you up: The average business broker only sells 15-20% of the businesses they list. (That’s according to the IBBA, their own trade association)
In this latest podcast with Susanne Mariga from The Profit Talk podcast, I share the three critical steps you need to take before hiring someone to sell your business — including the "secret shopper" technique that will instantly separate the pros from the pretenders.
(Spoiler: When we train new team members using this method, only 2 out of 15 brokers even bother to respond. No wonder most businesses never sell!)
You’ll also hear why checking references isn’t enough, why industry expertise matters more than you think, and what red flags to watch for in your very first interaction.
Look, selling your business might be the biggest financial transaction of your life. You wouldn’t hire a residential realtor to sell a commercial property, right? Same principle applies here.
Watch the full conversation to learn how to find an advisor who actually gets deals done (hint: Westbound Road’s close rate is 78.2%, not 15%).
Because if they’re not responding to buyers professionally and quickly, how are they going to handle YOUR buyers?
Thinking about acquiring or selling a business?
Learn how Westbound Road helps buyers and sellers navigate M&A with Clarity and confidence:
👉 https://www.westboundroad.com
#acquistions #sellyourbusiness
Meet Marty M. Fahncke, a seasoned world-class Marketer with over 30 years of experience in growing & scaling businesses, and over 20 years of experience in Mergers and Acquisitions. Marty's first taste of success in acquisitions came early on when a business he co-launched with some friends was acquired for 7 figures after just 18 months in business. But he quickly learned that the acquisition process is not always as easy as it seems. Fast forward to today and Marty has helped businesses scale to over $1 Billion in revenue and executed over $450 million in Mergers and Acquisitions transactions. Along with his partners, they are actively acquiring businesses across various industries including e-commerce, consumer goods, health & wellness, agencies, SaaS, and more. In addition, Marty offers his expertise as an M&A Advisor, assisting business owners in the successful process of selling OR acquiring businesses. He knows that buying or selling a business can be time-consuming, stressful, and can occasionally be a roller-coaster of emotions. But with expert advice from Marty and the team from Westbound Road, it can also be rewarding and lucrative. Fresh advice about selling businesses for maximum value with minimum stress. Marty provides analysis, coaching and guidance, whether you are planning to sell your business now or three years from now. Keep reading for content which provides accurate, valuable information you need to make the right decisions about selling your business and moving into retirement.
