In this episode, Whitney Lee sits down with Lindsay Kirsh, Founder and Chief Strategist of Slayer PR, to dive deep into her incredible career transformation. From managing over 15 agencies at McDonald’s to building her own PR powerhouse, Lindsay shares the highs, lows, and lessons learned along the way. Discover the importance of trust in agency-client Relationships, the perks of niche expertise, and what it truly takes to lead a successful team. Whether you’re curious about the agency vs. corporate world or want to hear strategic insights for long-term success, this conversation is packed with gems.

Don’t miss this inspiring episode with a true PR leader!

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Important Links:

⁠Slayer Public Relations⁠

⁠Lindsay on Instagram ⁠

⁠Slayer PR on Instagram ⁠

Whitney on Instagram

Whitney on LinkedIn

True Story Public Relations

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About Lindsay: For over 15 years, Lindsay has dedicated her career to strategic and crisis communications, representing Fortune 500 companies and several global brands across Food & Beverage, Consumer, Retail, Lifestyle, and Health & Wellness industries.

When she started her career, she knew one day she would work for herself. Once she acquired the necessary skills in the corporate world learning from the greats, she did just that.

Lindsay began her public relations career in Toronto, Canada working for Fleishman-Hillard International Communications. In 2015, inspired by a love for grunge music, Lindsay relocated to Seattle where she was able to marry her love for music and public relations.

When asked how and why she went into business, the answer is simple: she wanted the freedom and autonomy to make her own decisions, have the creative freedom to create unforgettable PR campaigns, grow a great team of like-minded professionals and build something from the ground up.

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Whitney Lee True Story Public Relations, Principal

Whitney Lee, APR, CPRC, is a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message.

With a master’s degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney left her fancy corporate job in Destin, Florida, at age 26 and started as a freelancer, helping small businesses to get more visibility, clients and customers. Today, True Story has grown into fully-remote agency of ten, serving clients all over the US and internationally.

She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times and one of United Way’s 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.

Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares marketing and PR tips, as well as insightful info on best practices of leading and working in a fully-remote agency.