Most entrepreneurs are told they need better marketing, better sales, better funnels, and better Technology. But sometimes the most powerful business tool is much simpler: a camera, a clear message, and the willingness to be useful before asking for the sale.
Today, we are talking with Anthony Prichard, a former general contractor who moved from construction and corporate sales into video marketing, YouTube strategy, SEO, and digital growth for Small Businesses.
Anthony helps business owners use short educational videos to build trust, get found, and generate leads without relying entirely on traditional sales tactics.
In the first part of our conversation, we’ll talk about Anthony’s entrepreneurial journey, including the shift from construction to video marketing and the challenges of building a business in an industry that never stops changing.
In the second part, we’ll discuss how entrepreneurs can use video more effectively, why many businesses still avoid it, and how a simple one-minute video can become a serious business development tool.
https://anthonyprichard.com
Mike Konrad entered the electronics manufacturing industry in 1985. Four decades later, he continues to dedicate his career to advancing reliability within the industry. In 1992, he founded Aqueous Technologies, an equipment manufacturer serving the electronics sector. Becoming an entrepreneur was never part of his plan, he simply had a passion for a product he designed. When his employer declined to build it, he realized the only way forward was to create it himself.
Mike entered business with strong technical skills but no business acumen. His early assets were ego, passion, arrogance, ignorance, and above all, a poor assessment of risk. Ironically, those traits proved useful in the beginning, ignorance really was bliss. But as his company grew, Mike recognized that those same traits could lead to its downfall. To survive, he had to transform himself, developing business acumen, adopting sustainable strategies, and evolving from reckless enthusiasm into purposeful leadership.
Today, with 40 years of industry experience, Mike shares both his technical expertise and his entrepreneurial journey, offering lessons from personal and professional growth, the near-misses that almost derailed him, and the strategies that carried him forward. He is also a strong advocate of “conscious marketing”, moving beyond traditional chest-thumping advertising toward education-driven authority building. By offering value through knowledge rather than hype, Mike helps organizations connect with a new generation of decision-makers who prefer independent research over bold claims.
