Entrepreneurship is often portrayed as a talent problem. Find the right people, build the right team, and everything else falls into place.
But what if the real problem isn’t talent at all? What if the problem is that most companies have no idea how to attract the right people in the first place? Because hiring isn’t just a process. It’s a story. And most companies are telling the wrong one.
Today’s guest, EA Clarke, has spent more than 30 years inside the recruiting world, not just observing it, but breaking it.
As the founder of Pivot + Edge, he’s built a company designed to challenge traditional recruiting by flipping the model entirely, shifting from transactional hiring to a marketing-driven, story-led approach.
He’s not just a recruiter. He’s a serial entrepreneur who has built and exited early-stage companies, raised capital, and experienced firsthand what it actually takes to scale a team when you don’t yet have the brand, the systems, or the playbook.
In the first part of our conversation, we’ll talk about that journey. The reality of building companies without a roadmap, the hiring mistakes that almost every founder makes, and what he learned the hard way about scaling beyond your immediate network.
Then in the second part, we’ll shift to what he’s focused on today. Why traditional hiring is fundamentally broken, how storytelling has become one of the most powerful tools in attracting top talent, and how founders can compete for high-impact people without simply throwing more Money at the problem.
If you’ve ever struggled to hire the right people, or wondered why great candidates seem just out of reach, this is a conversation that will challenge how you think about building a team.
https://www.pivotandedge.com
