Most people assume that if your business is growing, you’re winning. But the reality is, Growth without profit can quietly destroy even the most promising companies.
Today’s guest, Rocky Lalvani, has built his career helping business owners solve one of the most common and misunderstood problems in entrepreneurship: cash flow.
Rocky is the founder of Profit Comes First and serves as a Chief Profitability Advisor, helping business owners rethink the way they manage Money and prioritize profit.
In the first half of this episode, we’ll explore Rocky’s entrepreneurial journey, including the lessons he learned along the way.
In the second half, we’ll dig into the Profit First philosophy and how business owners can take control of their finances, improve cash flow, and actually keep what they earn.
Rocky’s Company:
Profit Comes First:
https://profitcomesfirst.com
Rocky recommended the following book:
Islands of Profit in a Sea of Red Ink: Why 40 Percent of Your Business Is Unprofitable and How to Fix It
https://tinyurl.com/3z2febkr
Rocky is offering a free copy of his book:
The Profit Blueprint
https://tinyurl.com/yc4jz342
Mike Konrad entered the electronics manufacturing industry in 1985. Four decades later, he continues to dedicate his career to advancing reliability within the industry. In 1992, he founded Aqueous Technologies, an equipment manufacturer serving the electronics sector. Becoming an entrepreneur was never part of his plan, he simply had a passion for a product he designed. When his employer declined to build it, he realized the only way forward was to create it himself.
Mike entered business with strong technical skills but no business acumen. His early assets were ego, passion, arrogance, ignorance, and above all, a poor assessment of risk. Ironically, those traits proved useful in the beginning, ignorance really was bliss. But as his company grew, Mike recognized that those same traits could lead to its downfall. To survive, he had to transform himself, developing business acumen, adopting sustainable strategies, and evolving from reckless enthusiasm into purposeful leadership.
Today, with 40 years of industry experience, Mike shares both his technical expertise and his entrepreneurial journey, offering lessons from personal and professional growth, the near-misses that almost derailed him, and the strategies that carried him forward. He is also a strong advocate of “conscious marketing”, moving beyond traditional chest-thumping advertising toward education-driven authority building. By offering value through knowledge rather than hype, Mike helps organizations connect with a new generation of decision-makers who prefer independent research over bold claims.
