How old is too old?

How late in life is TOO late in life to get fit, change your life, and improve your health?

Or is the answer, it’s never too late? 

Well, these are the questions we’ll be covering on this episode of Optimal Aging, where we discuss the business of Exercise, healthy living and wellbeing for people 50 and over. Each week, we explore what healthy living means for millions of people in this lucrative, yet underserved market, with a focus on communications, content, and making powerful connections.

Gwendolyn Bounds tackles this question head-on in her inspiring new book titled “Not Too Late: The Power of Pushing Limits at Any Age.”

In it, she tells her own remarkable story of transitioning from deconditioned news executive in her 40s to competitive obstacle course racer in her 50s. A veteran Wall Street Journal reporter and editor, Wendy also interviewed experts in longevity, philosophy, athletic performance and more.

It’s a compelling true story of how Wendy changed her life, but it’s also much more than that, as I think you’ll see from this discussion. So many will relate to her story – even if they have no interest in running obstacle course races. Wendy is a terrific writer and storytelling, and I know you’ll enjoy our conversation as much as I did. 

Online Resources
Gwendolyn Bounds
Spartan Race
Prime Fit Content – Engage the over-50 market

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Jay Croft Fitness Content Creator

Jay Croft is the host of Optimal Aging, a show about fitness, health and wellbeing for people over 50 that concentrates on marketing, content, and making powerful connections. A longtime former newspaper journalist, he is the creator of Prime Fit Content, which provides premium marketing materials to help gyms and studios reach people over 50. Prime Fit Content is used by fitness professionals across the US and Canada, and in other countries around the world. He contributes regularly to CNN and WebMD.