It’s an exciting time for the fitness industry, with broad trends coalescing around topics like longevity, wellness, preventive care and others that are particularly resonant for fitness over 50.

So what does the new year hold for all of this?

Well, I’m lucky today to share a conversation about all of this with one of the people behind the Connected Health & Fitness Summit, which is planned for February in Los Angeles.

The event’s website says its mission is to “redefine healthcare by placing fitness, wellness, and Technology at its core. We’re driving the next wave of Innovation by bringing together 450+ C-Suite leaders to shape how we move, recover, and live healthier lives.”

It’s interesting stuff, and I know you’ll enjoy this look head.

Resources
Connected Health & Fitness Summit 2025
Cara Fautley on LinkedIn
Discount Code to Summit: PODCAST10 for 10% off individual admission

Prime Fit Content

Most Recent Episodes

January 16, 2025

Hormones, Sex, and Staying Attractive: How Fitness Fits into Preventive Care after 50. Season 3, Episode 1

What role does fitness play in preventive healthcare after 50? I believe it's a big one, as does my guest this week on the Optimal Aging podcast, the show all about getting more mature adults to...

Listen · 26:22

September 17, 2024

Marketing Small Group Personal Training to People over 50, with Author Vince Gabriele.

Curious about how small group personal training can revolutionize your fitness business and attract clients over 40? Join us as Vince Gabriele, an acclaimed gym owner, Fit Biz coach, and marketing...

Listen · 32:00

September 3, 2024

From Full-Time Foodie to Powerlifter at 60, One Writer's Empowering Story, with Jill Silva

Imagine if your job was to review restaurants, test recipes, and hobnob with the foodiest of the foodies in a major American city.Well, my friend Jill Silva has had that job for decades. She was the...

Listen · 21:41

Load More Episodes

Jay Croft Fitness Content Creator

Jay Croft is the host of Optimal Aging, a show about fitness, health and wellbeing for people over 50 that concentrates on marketing, content, and making powerful connections. A longtime former newspaper journalist, he is the creator of Prime Fit Content, which provides premium marketing materials to help gyms and studios reach people over 50. Prime Fit Content is used by fitness professionals across the US and Canada, and in other countries around the world. He contributes regularly to CNN and WebMD.