Imagine if your job was to review restaurants, test recipes, and hobnob with the foodiest of the foodies in a major American city.

Well, my friend Jill Silva has had that job for decades. She was the Food editor of the Kansas City Star for more than 20 years and now has a PR business focusing on food and dining.

Now, at 60, Jill has a new passion: Powerlifting.

Jill’s is the kind of story you need to be sharing with your prospects, clients, and communities. It’s relatable and inspiring. She says she feels, moves, and looks great, and she’s finding new confidence — even a little swagger, if you ask me. 

“I might never be that skinny young thing again, but that’s OK,” she says. “I’m strong, I feel great, and I won’t need to use a walker when I’m 80.”

Find Jill Silva on LinkedIn
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Jay Croft Fitness Content Creator

Jay Croft is the host of Optimal Aging, a show about fitness, health and wellbeing for people over 50 that concentrates on marketing, content, and making powerful connections. A longtime former newspaper journalist, he is the creator of Prime Fit Content, which provides premium marketing materials to help gyms and studios reach people over 50. Prime Fit Content is used by fitness professionals across the US and Canada, and in other countries around the world. He contributes regularly to CNN and WebMD.