This week on GoalChat, Debra Eckerling discusses branding with Ivonne Ribeiro, iBrandStrategist; Stan Robinson, Jr., Social Sales Link; and Troy Sandidge, Strategy Hackers®. They share their take on what branding is – Ivonne: Your reputation; Troy: proximity, positioning, power; Stan: What people say about you when you are not in the room – and what their brands are. The panel also offers recommendations for starting or refreshing your brand, branding goals, and more.

The First Step – Ask Yourself:
– Troy: What is your superpower that actually matters?
– Stan: What do you love? What are you good at? How can you monetize?
– Ivonne: Start with why. What is driving your desire? You need to be profitable before you have impact

Refreshing Branding
– Ivonne: Go back to the beginning and make sure you are on a path that resonates
– Troy: A rebrand is a level up … like in anime! Ask stranger how do you interpret your brand, your offerings
– Stan: Give yourself grace

Goals 
– Ivonne: Speak to your ideal clients, ask them what they think of you and your brand
– Stan: Block time to think about your why – and who are you going to help
– Troy: Disqualify to quantify. Take a social media detox from posting. Ask yourself what success would look like. Then, research. Consume and observe. Embody it. Reverse engineer it back to yourself

Final Thoughts
– Stan: Make a decision and follow through
– Ivonne: Bridge the gap between strategy and creative
– Troy: Don’t get lost in the details, figure out the experience

Read the full recap and get the links discussed: https://thedebmethod.com/branding-ivonne-ribeiro-stan-robinson-jr-troy-sandidge

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What’s your brand? Please share in the comments.

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Debra Eckerling is the author of "52 Secrets for Goal-Setting and Goal-Getting" and "Your Goal Guide" and founder of The D*E*B Method for Goal-Setting Simplified.

Follow @TheDEBMethod:
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Get your copy of "Your Goal Guide:" http://YourGoalGuideBook.com
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Debra Eckerling Goal Strategist, Author & Workshop Leader

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