Most Small Businesses pour thousands into social media marketing with little to show for it. Tim O’Hearn, who built Instagram bot software generating over £400,000 in revenue and later designed addictive feed algorithms at a social media startup, reveals why your social media strategy is failing and what actually works.
In this eye-opening interview, Tim exposes the harsh realities of social media platforms that agencies won’t tell you. From his unique position as both a "villain" and insider, he breaks down exactly why follower counts are meaningless, how shadow banning really works, and why most marketing agencies are essentially selling snake oil.
Key Topics Covered:
Why blue check marks and follower counts provide zero business ROI
How algorithmic feeds are designed to force you into buying ads
The truth about shadow banning and how platforms suppress content
Red flags to spot when social media agencies are inflating results
Why the "dead internet theory" should concern every business owner
The only social media metrics that actually matter for business Growth
How to build an audience you actually own (and can’t lose to algorithm changes)
Tim doesn’t sugarcoat the reality: most businesses would see better returns focusing on their craft rather than chasing viral content. Instead of fighting rigged algorithms, he advocates building email lists and owned media that platforms can’t take away.
This isn’t another "hack the algorithm" tutorial. It’s a brutally honest account from someone who profited from both sides of the system before deciding to expose how it really works.
About Tim O’Hearn:
Tim is the author of "Framed: A Villain’s Perspective on Social Media," which became a #1 New Release on Amazon. He built Instagram automation software that served thousands of customers before the platforms shut down bot services. He later worked as a software engineer designing feed algorithms, recommendation systems, and push notifications at a social media startup. His book provides a rare insider’s view of how social media manipulation actually works.
Connect with Tim:
📖 Get "Framed" on Amazon (available worldwide in print and Kindle)
About Tech Your Business:
Helping business owners leverage Technology for growth without the marketing fluff. Hosted by Peter Banigo of Target ICT, providing Fractional CTO services, web hosting, and technology solutions for UK businesses.
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