In this eye-opening episode of Tech Your Business, Google Ads expert John Horn reveals why most businesses fail with Google Ads and shares practical strategies to turn your campaigns into profitable lead generators. If you’ve been burned by Google Ads in the past or are considering them for the first time, this episode is essential viewing.
John Horn, CEO of StubGroup, breaks down the most common Google Ads mistakes and shows you how to avoid them. Most businesses waste Money on Google Ads because they don’t understand the platform or lack proper tracking and optimization strategies.
Key topics covered:
How to determine if Google Ads is right for your specific business
The minimum budget needed for meaningful results (and why it matters)
Three critical elements to have in place before launching any campaign
Key metrics to track beyond vanity numbers
Simple ways to eliminate wasted ad spend
Writing ad copy that actually converts
Landing page optimization techniques that drive action
Recent Google Ads changes that impact your business
Learn how to make Google Ads work for your business rather than draining your marketing budget. John shares actionable steps to create campaigns that connect you with customers actively searching for what you offer.
You can find John Horn at StubGroup.com or check out their YouTube channel for more free Google Ads resources.
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#GoogleAdsStrategy #DigitalAdvertising #LeadGeneration🎙️
Hosted by Peter, the ‘Tech Your Business’ podcast is your go-to resource for all things tech, business, and Growth. Brought to you by Target ICT Ltd, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights.
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