In this episode, Dr. Laura Sicola interviews Kate McQuade, the Vice President of Marketing at P360, a life sciences SaaS company. They discuss the importance of collaboration in leadership communication and the benefits of asking for help. Kate shares a missed opportunity where she didn’t speak up and the lessons she learned from it. They also talk about taking risks in marketing and the importance of combining digital and physical outreach. In this conversation, Kate McQuade discusses her approach to risk-taking in marketing, the importance of delegation, and the dynamics of team collaboration.

In this episode you will learn:

• Why collaboration is a crucial aspect of leadership communication.
• Asking for help can lead to better decision-making and empower the team.
• Missed opportunities can occur when you don’t speak up or advocate for your ideas.
• Taking risks in marketing, such as combining digital and physical outreach, can yield positive results.
• Follow-up and proactive communication are essential to ensure ideas are considered and implemented. Laying out the cost, timeline, resources, and expected results can make new initiatives seem more manageable and increase stakeholder buy-in.
• Delegation is a valuable skill that can lead to more efficient use of time and leverage the expertise of team members.
• Speaking up and dissenting, even as the lone voice, can lead to better outcomes and the exploration of alternative ideas.
• Updating your resume with future goals in mind can help set a clear vision and guide your career path.
• The dynamics of a team and effective collaboration are crucial for achieving success in projects and goals.
• Being adaptable and able to laugh at oneself is important in navigating unexpected situations and maintaining a positive attitude.

About Kate

Experienced Technology-savvy executive adept at navigating dynamic regulatory and reimbursement landscapes. Trusted advisor to senior leadership, providing strategic insights to gain a competitive edge in swiftly changing market dynamics. Enthusiastic about assisting clients in devising and executing impactful solutions that yield tangible results. Possess a well-rounded background having worked on both vendor and client fronts, supported by an extensive network of valuable connections.

You can connect with Kate McQuade in the following ways:

• P360 Website: https://www.p360.com
• LinkedIn: https://www.linkedin.com/in/katemcquade/

You can connect with Dr. Laura Sicola in the following ways:

• LinkedIn: https://www.linkedin.com/in/drlaurasicola
• LinkedIn Business Page: https://www.linkedin.com/company/laurasicola-inc
• YouTube: https://www.youtube.com/c/VocalImpactProductions
• Facebook: Dr. Laura Sicola
• Twitter: @LauraSicola
• Instagram: @drlaurasicola
• Website: https://laurasicola.com
• Laura’s Online Course: virtualinfluence.today

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

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Laura Sicola Leadership Communication & Influence Expert, Speaker, Author, Podcaster

Dr. Laura Sicola is a leadership communication and influence expert, speaker, author of Speaking to Influence: Mastering Your Leadership Voice, and host of the podcast, Speaking to Influence: Communication Secrets of the C-Suite. Her mission is to transform executives into confident, inspiring leaders whether live or virtually in order to get the results they want and turn their vision into their legacy. As the founder of Vocal Impact Productions, she has trained and coached executives at Comcast, IBM, the US Department of Commerce and Women Against Abuse along with politicians, business owners and non-profit leaders from around the world.

Laura’s TEDx talk, “Want to Sound Like a Leader? Start by Saying Your Name Right,” has nearly 7 million views, and she has been featured on programs such as Fox & Friends First, NBC10 @Issue and PHL 17. She has also spoken to thousands at conferences such as the Professional BusinessWomen of California Conference and the PA Conference for Women.

Laura received her PhD in educational linguistics from the University of Pennsylvania, where she also taught from 2001-2013.