1. Eric Watkins - Abstrakt Marketing: Effective Communication Dr. Laura Sicola 30:56

In this episode of Speaking To Influence, Dr. Laura Sicola engages in a captivating conversation with Eric Watkins, President at Abstract Marketing Group. They delve into various aspects of effective communication, personal growth, and professional development.

Key Points Discussed:

  1. Audience-Centric Communication: Effective communication isn’t just about conveying information; it’s about understanding how your message resonates with the audience.
  2. Enneagram Type and Communication Style: Eric discusses the influence of Enneagram type on communication styles, emphasizing the importance of self-awareness in tailoring communication approaches.
  3. The Value of Articulating Intentions: Eric highlights the significance of articulating what you’re not trying to do in addition to stating your intentions clearly, using contrasting statements to prevent misinterpretation.
  4. Risk-Taking and Growth: Eric shares insights from his journey of taking risks and stepping outside his comfort zone, emphasizing how such experiences contribute to personal and professional growth.
  5. Difficult Conversations: Listeners are challenged to engage in a difficult conversation within 24 hours, with an emphasis on starting such discussions by addressing strengths and positive aspects before tackling challenges or weaknesses.

In this episode you will learn:

  • Effective communication focuses on how your message lands with the audience, not just your understanding of the content.
  • When delivering difficult messages, prioritize addressing the audience’s concerns and emphasizing the ‘what’s in it for me’ aspect.
  • Contrasting statements can clarify intentions and prevent misinterpretation.
  • Taking risks and venturing outside your comfort zone fosters growth.
  • Initiate conversations by highlighting strengths and positives before addressing challenges.

About Eric Watkins:

Eric Watkins has ascended from an intern to the Executive team in just 11 years, currently serving as the President of Abstrakt Marketing Group. Noteworthy among his achievements is his pivotal role in restructuring the Partner Sales division, contributing significantly to the company’s revenue growth while ensuring cultural progression.


You can connect with Eric Watkins in the following ways:


You can connect with Dr. Laura Sicola in the following ways:

  • LinkedIn: https://www.linkedin.com/in/drlaurasicola
  • LinkedIn Business Page: https://www.linkedin.com/company/laurasicola-inc
  • YouTube: https://www.youtube.com/c/VocalImpactProductions
  • Facebook: Dr. Laura Sicola
  • Twitter: @LauraSicola
  • Instagram: @drlaurasicola
  • Website: https://laurasicola.com
  • Laura’s Online Course: virtualinfluence.today

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Laura Sicola Leadership Communication & Influence Expert, Speaker, Author, Podcaster

Dr. Laura Sicola is a leadership communication and influence expert, speaker, author of Speaking to Influence: Mastering Your Leadership Voice, and host of the podcast, Speaking to Influence: Communication Secrets of the C-Suite. Her mission is to transform executives into confident, inspiring leaders whether live or virtually in order to get the results they want and turn their vision into their legacy. As the founder of Vocal Impact Productions, she has trained and coached executives at Comcast, IBM, the US Department of Commerce and Women Against Abuse along with politicians, business owners and non-profit leaders from around the world.

Laura’s TEDx talk, “Want to Sound Like a Leader? Start by Saying Your Name Right,” has nearly 7 million views, and she has been featured on programs such as Fox & Friends First, NBC10 @Issue and PHL 17. She has also spoken to thousands at conferences such as the Professional BusinessWomen of California Conference and the PA Conference for Women.

Laura received her PhD in educational linguistics from the University of Pennsylvania, where she also taught from 2001-2013.