“Transforming Liabilities Into Assets”
Join me and my guest Christy Pretzinger, CEO and Founder of WG Content(wgcontent.com). Christy is a popular podcast speaker and is co-author of the upcoming book “Your Cultural Balance Sheet: Keys to Creating an Environment Where People Can Thrive.” She’s also a long-time member of Entrepreneurs’ Organization (EO), a global nonprofit comprising business leaders from 65 countries. Christy transformed the landscape of healthcare content creation and, along the way, transformed what it’s like to work at a growing agency. She intentionally focused on building the business based on kindness. And that approach has proven to be good for people and the bottom line.
SHOW NOTES
Summary
In this episode of The Soul of Business, Blaine Bartlett engages with Christy Pretzinger, CEO and founder of WG Content, to explore the significance of culture in business. They discuss how kindness can be integrated into operational practices, the importance of maintaining core values, and the role of emotional intelligence in leadership. Christy introduces her concept of the Cultural Balance Sheet, emphasizing the need for self-awareness and the potential for liabilities to transform into assets. The conversation highlights practical steps for fostering a positive workplace culture and the necessity of vulnerability in leadership.
Takeaways
- Culture is the core of business and should be prioritized.
- Kindness in business is not a weakness but a strength.
- Values should remain constant as organizations grow.
- Joy can coexist with profit in the workplace.
- Self-awareness is crucial for effective leadership.
- Vulnerability fosters trust and connection in teams.
- Liabilities can be transformed into assets with intention.
- Emotional intelligence is key to understanding team dynamics.
- Clear boundaries are essential for a healthy work environment.
- A cultural balance sheet can guide organizational improvement.
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Blaine Bartlett consults, advises and coaches globally with leaders, executives, companies, and governments. He is internationally recognized as a leadership development master and through his work has personally delivered programs to and worked with more than 300,00 individuals, directly impacting more than one million people worldwide.
As CEO of Avatar Resources, a global leadership consultancy he founded in 1987, he’s worked with entrepreneurs and leaders of many of the largest (and smallest) companies and organizations on the planet to change the way leadership is used to foster thriving through Compassionate Capitalism.
Blaine is a co-host of Office Hours on AppleTV as well as being featured in the TV series World’s Greatest Motivators and the movie and book Think and Grow Rich: The Legacy. He is also an Adjunct Professor at Beijing University, Managing Director of the Global Coaching Alliance, a Chancellor at Napoleon Hill Institute, a longtime member of the Transformational Leadership Council and serves as a member of the teaching faculty of the American Association for Physician Leadership. Blaine sits on numerous Boards including the Board of Directors of the World Business Academy and the Unstoppable Foundation. In 2012, he was formally invested as a Knight of the Sovereign Order of St. John of Jerusalem Knights of Malta, the world’s oldest humanitarian organization.
Blaine is the author of five books including the #1 international best-seller Compassionate Capitalism: A Journey to the Soul of Business. His newest book is The Leadership Mindset Weekly.
