1. Episode 51 | How Working With A Brand Photographer Can Make Content Creation Simpler with Amanda Hutchinson Showing Up Solo 35:48

In this episode, Hannah talks with Amanda Hutchinson from AKP Brand Stories. 

Amanda started out as a wedding photographer as a side hustle from her 9-5 job in Crisis Management. 

Over the years, Amanda moved from public to private sector supporting companies and brands with crisis management. 

She felt like she constantly lived in doom and gloom until she reached the weekend where it was all sunbeams and rainbows taking photos for her photography business. 

Amanda moved away from weddings as she found telling the stories of different brands more compelling. 

What really helped was during her time shooting weddings, she used to take pictures of the set up and send the images to different vendors for their business. This is where she developed a love for brand stories and a great network of independent business. 

Key Takeaways from this episode are: 

  • Before you have a brand shoot you need to think about the type of messaging you want to convey and think about the type of photos that will fit. 

  • Brand images give you a professional look as a business owner. 

  • Stock imagery can be problematic, especially in terms of diversity. Create your own stock images to use for your business. 

  • Having a library of images you own, helps you create your content quickly and easily using templates. 

  • It also helps you show up as you, even when you are not feeling it. 

Magic Canva Tip: App within Canva called “Bulk Create” that helps you bulk upload content to a template. Making creating content like testimonials or reels quick and simple! 

Want more from Amanda? 

Website:  https://akpbrandingstories.co.uk/

Instagram: https://www.instagram.com/akpbrandingstories/ 

Ready to find your marketing north star?

Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz 

Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah? 

Head over to → www.setmeupnow.ca 

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Hannah McCormick Marketing Coach & Consultant, Podcast Host

Showing Up Solo started as a way to make marketing more accessible to solopreneurs. Along with business bestie, Nicole, I launched our video podcast in January 2022.  Now over 40 episodes in, I'm taking it to the next level by offering 1:1 marketing coaching!

If you're an online service provider (or want to be one!) but... you're not sure how to find clients online, don't feel quite ready to hit "publish" on your website or don't have a clue where to begin with making a content plan... I can help! Head to showingupsolo.com to learn more.