Want to scale your service-based business? Avoided calling it an agency like I have?  

Today, you get to meet Audrey Joy Kwan, who’ll change your mind about boldly proclaiming your agency status and/or working with well-built agencies to accomplish your business goals.  

Audrey shares that her personal definition of abundance is in doing meaningful work, making a positive impact, and balancing earnings with personal time –alluding to why she helps agency owners AND why she’s chosen to podcast to market her business.  

Her journey into entrepreneurship was inspired by a life-changing event—the sudden passing of her mother, which underscored the importance of work-life balance.   

Finding the Right Systems and Structure to Scale Your Agency

Audrey helps entrepreneurs build a lean agency business model without sacrificing personal freedom. We discuss the prevalent narrative that startup phases require excessive workloads, often leading to Burnout. She gives us a sneak peek at her MightyPod ModelTM, where she walks agency owners through creating productized services and lean teams, helps them define their niche, and achieve desired revenue without unnecessary expansion.   

 
Scale Your Business: Systems, Productized Services, and Marketing 

(09:57) Building a Lean Agency Business Model 

(17:40) What Values have to do with Scaling a Business 

(28:08) Building Relationships Through Podcasting 

(40:11) Leveraging Podcasting for Business Growth 

“Consistency is key in podcasting; it’s about making a recurring commitment to show up, which is essential for building a sustainable and impactful channel.” – Audrey Joy Kwan 

Connect with guest, Audrey Joy Kwan:   

Website – https://audreyjoykwan.com/ 

Podcast  – https://audreyjoykwan.com/podcast/ 

Instagram – https://www.instagram.com/audreyjoykwan/ 

LinkedIn – https://www.linkedin.com/in/kwanaudrey/ 

Your FREE Mighty Pod ModelTM Cheat Sheet – https://audreyjoykwan.com/cheatsheet/ 

Connect with host, Virginia Elder:    

Website – Reaching Abundance   

Facebook – Podcast Abundance Business Page   

Instagram – Podcast Abundance   

LinkedIn – Virginia Elder   

YouTube – @ReachingAbundance   

This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.  

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Virginia Elder Founder | Podcast Editor & Manager

With a robust foundation of 15+ years in project management, client service, and strategic organization, I make things happen. I shine brightest in the behind-the-scenes support role, aiding entrepreneurs in becoming visible through content marketing. Podcasting is just one avenue; my expertise lies in helping you expand your reach, attract leads, and boost revenue, all while you focus on what you do best.

My journey into podcast editing began with a simple 'yes' to a friend's podcast project in 2019. This led to a whirlwind of copywriting and audio editing endeavors, eventually liberating me from my 9-5 job and empowering me to forge my own business path. Moreover, it enabled me to live my dream of walking my kids to and from school daily.

When you entrust your raw audio and video recordings, web copy dreams, weekly newsletter musings, and blog post aspirations to me, you're gifting yourself the freedom to concentrate on serving your clients, nurturing leads, and envisioning your business's next big leap. I handle the content creation, editing, and publishing process, allowing you to breathe easy and concentrate on your passion.