Join us for an engaging and informative live & interactive session in partnership with the Aging Life Care Association®
The phrase "age is just a number" sounds reassuring, but it often masks a deeper reality.
Join us for an interactive discussion where we will examine how ageism manifests across cultural touchpoints, from media portrayals that sideline or erase older adults, to products and marketing that subtly exclude them, to the ageist undertones embedded in
children’s stories and toys we rarely question.
Rebecca Lippel, MSG, CDP
LiveWell Care Management
Learn how ageism impacts daily life and how to identify common stereotypes. Aging life care expert Rebecca LaPelle breaks down these biases.
Ageism often goes unnoticed, but understanding its roots is essential for better elder care management. This presentation examines how societal views on aging influence treatment and expectations. Whether you are a Family member, caregiver, or professional, recognizing these patterns is the first step toward more compassionate interactions.
Rebecca LaPelle discusses various forms of age discrimination, including the subtle effects of benevolent ageism. By shifting our perspectives on aging, we can improve the quality of care and support for older adults. You will walk away with a clearer understanding of how to challenge misconceptions in your own environment.
For more information on professional support, you can contact Rebecca LaPelle and the team at LiveWell Care Management. Subscribe for weekly aging and care management breakdowns, and let us know in the comments: what is one stereotype about aging you want to see challenged?
Steve Gurney founded Retirement Living SourceBook in 1990. Drawing from the experience of observing his family caring for Steve’s aging grandfather, he created a comprehensive publication to help others in the same situation. Over the next few years Steve expanded the publication to three regional editions, DC metro, State of Maryland, and the Philadelphia region. Steve has worked closely with nearly every regional and national organization on aging to help maximize their exposure and helping find solutions to their challenges.
In 1998, Mr. Gurney sold his company to The Washington Post where he served as General Manager of Sourcebook and the Senior Living Solutions Division. In 2019, Mr. Gurney acquired the resource back, and has re-branded as Positive Aging Community adding a new design and content, distribution partners, podcasts, and a robust schedule of live and interactive discussions with thought-leaders on a wide variety of topics.
In addition, Mr. Gurney founded ProAging Network meetings and leads the DC Senior Resource Group important resources for senior-serving professionals.
Mr. Gurney serves or has served on the board of directors for the Grass Roots Organization for the Well-Being of Seniors (GROWS), Alzheimer’s Association, Interages, Business and Aging Task Force, Virginia Intergenerational Task Force, and the Beacon Institute. Steve has served on countless committees and provided guidance to help organizations and businesses better serve the senior population. Mr. Gurney has received awards and recognition from the Seabury Resources for Aging, Maryland Assisted Living Association, the Senior Marketing Institute and other notable organizations. Steve is a regular speaker at local, regional and national events and has been featured in regional and national publications, electronic and broadcast media.
Steve Gurney received a Bachelors Degree in Business Administration from Old Dominion University and a Masters Degree from the Erickson School of Aging Studies at University of Maryland Baltimore County (UMBC).
Mr. Gurney served as an adjunct professor at Erickson School of Aging Studies at University of Maryland Baltimore County (UMBC), instructing in the undergraduate and graduate programs.
Steve is a competitive endurance athlete and certified level 2 Adaptive Snowboard Instructor with the American Association of Snowboard Instructors (AASI), a certified level 2 Stand Up Paddleboard Instructor with the American Canoe Association (ACA). In the winter he instructs with Blue Ridge Adaptive Snow Sports at Liberty Mountain Resort, and for over eight years he led operations and a team of instructors at Surf Reston Stand Up Paddleboarding, which he turned over to Reston Association.
