In this episode of Printing’s Alive, Warren Werbitt chats with Bettylyn Krafft about her journey in the print industry and the impact of the Phoenix Challenge. They discuss differences between high school and college competitions, workforce development challenges, and student engagement. Bettylyn highlights the Phoenix Challenge’s unique education program and the importance of industry involvement. They explore creating connections for workforce development, contributions from suppliers, and engaging students with hands-on demonstrations. The episode wraps up with success stories, addressing misconceptions about print, and a call to involve young people in the industry.

(0:00) Introduction and welcoming Betty Lynn Kraft
(2:10) Betty Lynn Kraft’s journey in the print industry
(3:52) Evolution and impact of the Phoenix Challenge
(5:35) High school vs. college competitions
(7:45) Challenges and solutions in workforce development
(9:38) Educational paths and student engagement
(11:59) Unique aspects of the Phoenix Challenge education program
(15:55) Importance of industry involvement in education
(17:51) Creating connections and pathways for workforce development
(19:06) Major supporters and contributions from suppliers
(23:06) Challenges in involving converters in educational programs
(26:08) Engaging students with hands-on print demonstrations
(28:19) The importance of tactile and merit badge learning experiences
(31:28) Support from industry partners like Salem One
(34:18) The misconception of print being dead
(36:18) Success stories and alumni group creation
(44:06) Collaboration with industry foundations and associations
(47:49) Volunteer-driven efforts and financial challenges
(51:35) Raising funds for high school competitions
(54:34) Importance of engaging young people in the industry
(55:52) Suggestion to seek funding from equity funds
(56:14) Closing remarks and call to action

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Warren Werbitt The Print Whisperer

Warren Werbitt is a passionate print industry veteran, entrepreneur, and advocate with over 30 years of experience under his belt. Known globally as The Print Whisperer, Warren built and ran one of Canada’s most successful printing companies, scaling it to over 120 employees and $20 million in sales before pivoting to coaching and consulting.

Today, Warren helps print shop owners and industry suppliers thrive by offering honest, no-fluff advice on business strategy, marketing, sales, and operations. He’s the host of the global podcast Printing’s Alive, author of the book Printing’s Alive: A Tale of Ink, Innovation, and Industry Wisdom, and a sought-after speaker who brings authenticity, humor, and deep industry knowledge to every stage.

Warren is on a mission to inspire the next generation of printers, promote the value of print in a digital world, and show that success is possible—at any age—with passion and perseverance. When he’s not talking about print, he’s probably out fishing for musky or sharing life lessons over a good drink and a better story.