In this episode of Printing’s Alive, Warren Werbitt is joined by Jessica DeCola to discuss the Sheet for Brains initiative, emphasizing the importance of mental Health in the print industry. They explore strategies for attracting and retaining new talent, the significance of company culture, and managing generational differences. Jessica shares her transition from vendor to printer and the support she receives from her new employer. The conversation highlights the role of social media engagement, particularly LinkedIn, and the emotional impact of Sheet for Brains sessions. The episode concludes with insights into Jessica’s new role at Blooming Color, their services, and her passion for her work.

(0:00) Introduction, guest welcome, and Sheet for Brains initiative
(1:34) Importance of mental health in the print industry
(5:06) Attracting and retaining new talent
(6:49) Importance of company culture and generational differences
(9:04) Creating a positive work culture and improving engagement
(13:01) Transition from vendor to printer
(17:14) Support for Sheet for Brains from new employer
(21:30) Encouraging employee social media engagement
(22:14) Introducing Sheila, the Print Nerd
(23:15) Importance of LinkedIn for sales professionals
(25:26) Reflecting company culture through personal branding
(25:57) Emotional impact of Sheet for Brains sessions
(27:08) Helping individuals feel connected and supported
(28:24) The value of Therapy and support networks
(33:32) New role at Blooming Color
(34:36) Overview of Blooming Color’s services
(37:10) Passion and motivation at work
(38:27) Final thoughts and appreciation for listeners

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Warren Werbitt The Print Whisperer

Warren Werbitt is a passionate print industry veteran, entrepreneur, and advocate with over 30 years of experience under his belt. Known globally as The Print Whisperer, Warren built and ran one of Canada’s most successful printing companies, scaling it to over 120 employees and $20 million in sales before pivoting to coaching and consulting.

Today, Warren helps print shop owners and industry suppliers thrive by offering honest, no-fluff advice on business strategy, marketing, sales, and operations. He’s the host of the global podcast Printing’s Alive, author of the book Printing’s Alive: A Tale of Ink, Innovation, and Industry Wisdom, and a sought-after speaker who brings authenticity, humor, and deep industry knowledge to every stage.

Warren is on a mission to inspire the next generation of printers, promote the value of print in a digital world, and show that success is possible—at any age—with passion and perseverance. When he’s not talking about print, he’s probably out fishing for musky or sharing life lessons over a good drink and a better story.