In this episode of Printing’s Alive, Warren Werbitt is joined by Mark Stephenson from Fuji to delve into the intricacies of OEM partnerships, focusing on trust-building and decision-making. They discuss the challenges and improvements in OEM-printer Relationships, marketing strategies, and the reality of supplier infrastructure. The conversation highlights support for small and medium printers, emphasizing sales transparency and customer relations. Mark shares career insights and discusses the industry’s evolution, addressing Aging and youth engagement. They also explore leadership challenges, the importance of listening to younger voices, and the benefits of trade shows. The episode concludes with a focus on fostering industry unity and a call to action.

(0:00) Introduction by Warren Werbitt and guest Mark Stevenson from Fuji
(1:39) OEM partnerships and trust building
(7:11) Decision-making and impact of quotas in OEMs
(14:02) Challenges and improvements in OEM-printer relationships
(18:00) Marketing strategies to promote print
(21:14) OEM contracts, negotiations, and biases
(23:37) Supplier infrastructure and industry promises vs. reality
(26:26) Support for small and medium printers and improving representative quality
(28:36) Sales transparency, honesty, and OEM customer relations
(34:11) Sales tactics and ensuring customer suitability
(39:00) Career insights and industry evolution with Mark Stevenson
(42:00) Addressing industry aging and engaging the youth
(50:15) Leadership challenges and the importance of listening to younger voices
(57:12) Celebrating success stories and benefits of trade shows
(1:02:04) Networking in the industry and the role of The Crown pub
(1:03:09) Fostering industry unity and a call to action
(1:04:48) Conclusion

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Warren Werbitt The Print Whisperer

Warren Werbitt is a passionate print industry veteran, entrepreneur, and advocate with over 30 years of experience under his belt. Known globally as The Print Whisperer, Warren built and ran one of Canada’s most successful printing companies, scaling it to over 120 employees and $20 million in sales before pivoting to coaching and consulting.

Today, Warren helps print shop owners and industry suppliers thrive by offering honest, no-fluff advice on business strategy, marketing, sales, and operations. He’s the host of the global podcast Printing’s Alive, author of the book Printing’s Alive: A Tale of Ink, Innovation, and Industry Wisdom, and a sought-after speaker who brings authenticity, humor, and deep industry knowledge to every stage.

Warren is on a mission to inspire the next generation of printers, promote the value of print in a digital world, and show that success is possible—at any age—with passion and perseverance. When he’s not talking about print, he’s probably out fishing for musky or sharing life lessons over a good drink and a better story.