Continuing the dive into my vault this week, I decided to share one of the most popular episodes of all time. And it is about video.
It turns out the biggest mistake we make with video isn’t bad lighting or awkward pauses. It’s thinking we have to be the star of the show.
In this conversation, I sat down with Mechelle MacDonald, a writer, entrepreneur, and Growth coach who helps people show up with confidence and Clarity. We talked about why video matters and how to make it feel a whole lot less intimidating.
If video has been sitting on your “I really should do this” list, this one’s for you.
Here are a few takeaways that stuck with me:
- You don’t have to be on camera to get started
Michelle shared a simple idea that feels like a relief. Start with your hands, your process, your product. Show something in action. You’re still building connection, just without the pressure of being front and center.
- Short beats perfect every time
Aim for about 60 seconds. That’s your sweet spot. People are scrolling fast, and you’ve got just a few seconds to catch their attention. Think of it as giving a sample, not the whole meal.
- Silent video still needs to speak
A lot of people are watching with the sound off. Captions aren’t optional, they’re essential. If they can’t follow along without audio, you’re losing them before you even begin.
- Don’t assume they already know
Even if you’ve been in business for years, your audience needs reminders. New people are discovering you every day. Keep explaining what you do and why it matters.
- Make it feel like you
The tone of your video should match the experience someone gets when they call you or walk in your door. If it feels disconnected, trust breaks fast.
Video isn’t about being polished. It’s about being present and giving your audience something they can see, feel, and connect with. Start small. Your audience isn’t looking for perfect. They’re just looking for you.
After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed
Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.
As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com
