Have you ever thought about writing a book? Are you one of the people who says “I have a book inside me” but never takes the leap? Lauren Cobello is a renowned TV personality, author, and prominent figure in the world of public relations. 

Lauren took her personal triumph of overcoming debt and built a brand through a website and social media. She garnered numerous media appearances on the TODAY show, GMA, Dr. Oz, Rachael Ray, and hundreds of other TV shows. 

She leveraged those media appearances and social media followings to land a book deal with a large publisher. Then she founded Leverage with Media PR to help others do the same thing.

Listen in to learn why a book is the new business card and how Lauren can help you utilize it to become a household name—increasing your credibility and visibility for you and your business. 

You will want to hear this episode if you are interested in…

• Learn more about Laren Cobello and Leverage with Media PR [3:10]
• How Lauren became a regular on the Rachael Ray Show [5:28]
• Why Lauren launched Leverage With Media [8:22]
• Why a book is the new business card [10:49] 
• Lauren’s advice for someone writing a book [13:10]
• The difference between a book and a pamphlet [16:30] 
• Get a copy of “Financial Planning Made Personal” [18:13] 
• How to get your message out into the media [18:51] 
• What can you do to get camera-ready? [23:42] 
• Why Lauren downsized her home (and the impact it made) [27:04]
• Who Lauren is rooting for to win the Stanley Cup [30:22]
• What Lauren did today that put her in the mindset for success [33:14]

Resources & People Mentioned

• I Am That Lady Website
• Get a copy of “Financial Planning Made Personal”
• Stopping the Glass Ceiling with Manon Rhéaume, Episode #25

Connect with Lauren Cobello

• The website
• On Instagram
• On Twitter
• On Linkedin
• On Facebook
• On YouTube

Connect With Mitlin Financial

• podcast*at*mitlinfinancial(dot)com – email us with your suggestions for topics or guests
• If you would like to learn more schedule a call: https://mitlin.us/FitCall
• https://mitlinfinancial.com 
• Follow on Twitter
• Follow on Instagram
• Subscribe on Youtube
• Follow on Linkedin
• Follow on Facebook

Guests on the Mitlin Money Mindset Show are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest’s content linked on this site.

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Larry Sprung Host Mitlin

Lawrence “Larry” Sprung, CFP® is a husband, father, entrepreneur and mental health advocate.

Larry is the author of the Amazon Bestselling book “Financial Planning Made Personal” and the also host of the Mitlin Money Mindset™ a podcast that reminds you to ask yourself “What did you do today that brought you joy?®”

In 2004 he founded Mitlin Financial, Inc. naming the firm memory of Larry’s wife’s grandfather, Mitchell, and his mother, Linda. During his career, Larry has found that a lot of industry terms and concepts can seem confusing to outsiders. That’s why he works with the families he serves to break down complex financial topics into easy-to-understand concepts.

In recognition of Larry’s significant contributions to his profession, he has received quite a few awards. In 2021, Larry was named to the Investopedia 100 Top Advisors in 2021 and was even more humbled to make their Top Ten list for 2022.

Outside the office, one of Larry’s greatest passions is raising awareness for mental health. He spent over 12 years serving on the National Board of the American Foundation for Suicide Prevention (AFSP) and sits on its financial and investment committees. With his wife, Denise, he has raised more than $1.7 million for the organization through the Keith Milano Memorial Fund. The fund was created in memory of his brother-in-law.

Larry values his family tremendously and his desire to do right by his wife and two sons drives who he is in and out of the office.