When business owners go into business, it’s easy to assume that’s because they understood the business. But that’s the furthest thing from the truth. They went into business to do what they loved, and things like cash flow aren’t necessarily first on their minds. In this episode Rocky Lalvani of Profit Comes First discusses the crucial role of cash flow to small business success. Discover why it’s crucial to prioritize understanding your business’s financial health, even if numbers have never been your strong suit. Rocky shares valuable insights and practical strategies to help business owners thrive in an ever-changing and challenging financial landscape. If you’re a business owner or aspiring entrepreneur, this episode is your gateway to unlocking the secrets of effective cash flow management. Tune in to gain the knowledge and tools you need to secure your business’s financial future and turn your passion into lasting prosperity!

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Elliot Kallen Wealth Manager | Registered Principal

For more than three decades, Elliot has provided customized wealth management solutions for entrepreneurs, business owners, retirees, and millennials.

Elliot and his wife, Tammy, are passionate about giving back to the community through their 501(c)(3) foundation, A Brighter Day. Through his partnership with A Brighter Day Charity, the Kallen family has helped local teens and young adults recognize and access resources to cope with the risks of stress and depression.

He enjoys spending his free time with his family. Some of his hobbies include cooking, wine, golf, travel, and studying history.

He lives in Lafayette, California with his wife, step-daughter, and grandson.