Get Noticed! Send a text.

Think your business data is under control? Think again. In this eye-opening episode, Jim James talks with Paul Graeve, founder of The Data Group and author of Data Driven Leader, about why owning and mastering your data might be the biggest business edge you're overlooking.

Paul reveals:

• The mindset shift every entrepreneur needs to treat data like gold.
• The hidden costs of siloed data across tools like HubSpot, Shopify, and Salesforce.
• How to unify scattered info with cloud-based solutions like Snowflake.
• Why dashboards and alerts should empower everyone—from interns to execs.
• A powerful tip for business continuity most startups miss.
• His personal journey writing Data Driven Leader—and what leaders often get wrong.

If you're building a business that lasts and scales, this episode is for you.

 Listen to the full conversation on The UnNoticed Entrepreneur—available on Spotify, Apple Podcasts, and YouTube.

Grab Paul's book: Data Driven Leader

Everyday AI: Your daily guide to grown with Generative AI
Can’t keep up with AI? We’ve got you. Everyday AI helps you keep up and get ahead.

Listen on: Apple Podcasts   Spotify

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Jim James Champion of the Unnoticed Entrepreneur

I was sold on the power of publicity to meet ambitious goals when I jumped out of the plane ✈ at the age of 17.

Since that slightly foolhardy stunt, I have always been on the side of the business owner who has a great story to tell but doesn't know how to get the recognition they deserve.

Since 1995 I have built brands and businesses as an entrepreneur. I've lived in Africa, America, China, Singapore, and the UK.

In 2022 I sold my PR Agency in Singapore.

Now I consult business owners on how to get noticed, host a podcast, a radio show, and publish books.