- Marketing to Moms: The Hidden Goldmine with Maria Bailey Christina Daves 32:13
Maria experienced a rare phenomenon that only happens to 3% of women; she had three children in under 20 months. She adopted and got pregnant at the same time with her first two children only five months and three weeks apart, and a few months later, she became pregnant again. On top of being a mom of three kids, she was also one of two female executives in the car industry.
She noticed that when she had to go to her kids’ school events, all the men in the office who were also vice presidents would just go out and tell their secretaries that they were going to be at a school play. Meanwhile, she would declare these school events as “out of office” meetings because she didn’t want to associate children on why she wasn’t at work. She realized that no one was really talking or marketing to moms when in fact, moms never take the “mom hat” off. Moms in the United States also control over $3.2 trillion in annual spending and are the ones who buy everything at home, from shaving cream to tampons to tickets to Disneyland.
If you’re a mom reading this, this episode is for you. Tune in to learn about the impact of mommy marketing and how important YOU truly are not just within your family but even for the economy.
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