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Episode 75 – JoJo LaRiccia – Crafting Success: From T-Shirts to TV Shows with JoJo LaRiccia

  1. Episode 75 - JoJo LaRiccia - Crafting Success: From T-Shirts to TV Shows with JoJo LaRiccia Drew Deraney 27:26

This episode:  Crafting Success: From T-Shirts to TV Shows with JoJo LaRiccia. 


Here’s what you’ll learn about:

Overcoming obstacles and pursuing passions. (0:08)

  • JoJo LaRiccia reflects on defining moments in her life, including early success and setbacks.
  • As a 16-year-old girl, JoJo learns why she’s paid less than her brothers for working with her father.
  • JoJo’s determination and negotiation skills lead to success in music education and career.

Selling T-shirts in Boston in 1976. (6:33)

  • JoJo recounts a story about her father’s resistance to wearing a t-shirt, except when under a dress shirt, and how she found a printer to create custom t-shirts for a Bicentennial event.
  • JoJo and her father investigated the possibility of creating custom t-shirts for the event, with JoJo purchasing the materials and the printer creating the design.
  • She sold 500 T-shirts in less than 24 hours for $5 each, keeping all profits.
  • JoJo continued the $5 T-shirt trend from 1976 to 2004, with over 200 styles and options up to $18.

Career journey from photography to video production, including TV shows and podcasting. (12:48)

  • JoJo shared her experience working outdoors for 35 years, mentioning the challenges of weather conditions and the physical toll on her body.
  • JoJo discussed her interest in photography and video, starting at MIT at the age of 11 and pursuing it as a hobby during winter months when not working in her seasonal business.
  • She volunteered at a local TV station for 20 years, producing hundreds of shows and learning every aspect of TV production.
  • JoJo created content for a local TV station during COVID, using her skills in producing, directing, and editing to create engaging content.

Video production and marketing with JoJo LaRiccia. (18:56)

  • JoJo offers video creation and distribution services, utilizing various platforms and techniques.
  • JoJo at LaRiccia Media offers video production services, emphasizing lighting and audio quality.
  • Jojo advises young entrepreneurs to be passionate about their business and follow up consistently.
  • Jojo is grateful for the opportunity to work with people who rave about her and values the same for her clients.


To learn more about JoJo’s mission, go to her LinkedIn profile at https://www.linkedin.com/in/jojolariccia/ 

Or her website at https://laricciamedia.com/ 


JoJo’s Bio: JoJo LaRiccia

JoJo LaRiccia, native Bostonian, high energy, creating 2-minute Explainer videos worldwide with English speaking people with computers.  JoJo’s been in the video space for over 20 years and during Co-Vid reinvented her filmmaking career.  Get your MoJo with JoJo.


About your host: I’m Drew Deraney, the proud father of three children. For most of my life I’ve been concerned with what people thought of me and how I was supposed to act. I learned not to be my authentic self and instead became a people pleaser, a man wearing a mask.

In a 9-month span a few years ago, I endured four faith-shaking life events that caused me to question my existence.

I became determined to find a better way to live. Through intense self-reflection and awareness, I realized that in order to be happy, I must adhere to my standards of honesty, integrity and truth and needed to break free from the belief system that was anchored in me for close to 50 years.

I found my purpose and my mission in life. I’ve now become the man I know I am meant to be. My mission is empowering men ready to make a change to do the same.

My men’s group and one-on-one Coaching provide a safe space for men to share, without judgement, and transform. My male clients learn to release their inner greatness and stop self-sabotage, the #1 roadblock keeping them from reaching their goals.



Website: https://profitcompassion.com/

Email: drew@profitcompassion.com

Free Webinar: Overcoming Self-Sabotage Registration


Men’s Group Registration: https://www.eventbrite.com/e/771474359577?aff=oddtdtcreator

Book a Coaching Discovery Call: https://link.mavericksystems.online/widget/bookings/netweaving/connect30

Pick up a copy of Drew’s book: https://amzn.to/40dsbyR

Drew Deraney Mindset Mastery Coach (Life Coach with a Twist)

Drew Deraney now travels the world both to Live and Virtual Events showing mostly men the steps needed to strengthen self-identity and self-worth, to overcome self-limiting beliefs, and to build confidence while being authentic, maintaining boundaries and to transcend people pleasing skills to become the person they are destined to be. Drew challenges them to reach deep inside and make a lasting impact.

In a 9-month span, Drew experienced a grueling divorce, job loss, his son’s suicidal ideations, and his father’s death which devastated Drew emotionally, mentally, physically, and spiritually. It is a commonality for men to consider any challenge as a weakness as well as to show emotion and ask for help. While writing his book, Drew realized he was not the only man suffering in silence. With more clarity of purpose than ever, he began asking for help. Drew Deraney’s mission is to help especially men, release their inner greatness by showing vulnerability, keeping in integrity of their power, and making a great impact on the people in their lives both personally and professionally.

Drew Deraney was born in Brooklyn, NY and raised in Ho-Ho-Kus, NJ where he still lives to this day caring for his elderly mom and his 3 adult children Matthew, Nicholas, and Emma. Drew earned his B.A. in Psychology, M.A. in Applied Psychology, and two psychology research publications while at Fairfield University; a scholarship from the Healthcare Financial Management Association; and his M.B.A. in Health Care Administration from Baruch College / Mount Sinai School of Medicine in NY. His hospital career spanned 24 years where he was co-chair of the Leadership Institute, spoke at JD Power, was one of three leaders interviewed by The Commonwealth Fund, received his Communicating with Empathy Trainer certification and is a Certified Patient Experience Professional. Four years ago, Drew founded Profit Compassion LLC, an entity to coach and empower mostly men to create resiliency and authenticity as Chief Resilience Officer. Drew is the podcast host of ‘From Caving in to Crushing It’ and recently became a best-selling author with his book ‘I’ll Have What She’s Having’ - Memoir of a reformed People Pleaser.

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