Roger Brenninkmeyer of PECO gets up close and personal and discusses his transition from traditional business professional to a champion of social enterprise and sustainability. Roger shares his realization of the environmental impact of his work, leading to a shift towards value-based business practices. Despite initial setbacks with “Branding for Good,” he found success with “Riverstone Branding” by focusing on authentic branding. Roger’s journey culminates in his excitement for his new venture, PECO Plastic Essence Collaborative, in Vancouver, reflecting his commitment to making a positive environmental impact.

In this very vulnerable episode, we uncover

-The Rush of New Beginnings

-Pivotal Moments

-Embracing Authenticity

-The Struggle and Success of Transitioning

Ultimately Roger’s  journey from capitalism to social enterprise and sustainability is a narrative of personal Growth and the challenges that come with it. It’s a candid exploration of what it means to align your career with your values and the profound impact such alignment can have on your life and the world. 

You can find Roger on the social channels here, here and here

The 5Cs podcast, book and community are about shining a light on a better path.  Think of it as a global village of business people giving Planet Earth a hand up. You can find Charlene Norman on LinkedIn and the 5Cs website here. Consider joining the community here and subscribe for more thoughts from the 5Cs on Substack.

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Charlene Norman Truth Teller @ Good Stewardship; Lasting Impact.

I help my clients grow their empires in ways that are unique to them. It is not about using one tried and true and guaranteed offer. It is about matching the desires and goals of the client with the tactics that fit best with them.

Business and life are fun, leadership is not difficult and making money is easy. I know that trusting your intuition, pulling the answers from deep within you and standing in your own power are the best ways to reach your goals. My job is not to tell you what to do. My job is to partner with you and find the best match for your personality.