Propelling Business Growth through Active Customer Engagement with Jason Friedman
Ever wondered why some businesses seem to effortlessly energize their customer base, turning them into a self-propelling force of Growth? That’s what Jason and I dissect in a heart-to-heart about cultivating kinetic customers. We peel back the layers of entrepreneurial journeys, from the spark of a purposeful mission to the treacherous waters where companies can drift away from their founding principles. It’s an honest look at the need for businesses to reignite customer service passion, shaping experiences that not just fuel our own entrepreneurial fire but also power our customers’ ambitions.
The conversation takes a turn towards the art of affiliation, where the currency isn’t just cold hard cash, but genuine connections. I reveal some personal strategies that go beyond conventional Wisdom, like when a handwritten note opened doors that no email could. Jason and I agree; the well-thought-out, personalized touches build a network of trust and shared success. We’ll tackle the tricky business of navigating through the noise of superficial mimicry to truly understand what makes a meaningful partnership tick – because it’s about creating a community, not just a company.
(02:18 – 03:28) Customer-Centric Business Growth
(09:16 – 09:59) Customer Satisfaction Drives Business Growth
(14:00 – 14:26) Gratitude for Show Guest Success
(21:21 – 22:10) The Importance of Football Basics
Jason Friedman is a theater nerd turned serial entrepreneur, passionate about Coaching, supporting,
and championing other entrepreneurs to grow and scale their businesses.
He realized early on that the same principles used in show business to command standing ovations
night after night can be applied to every business (on or offline), in every industry, in every country.
Using this unique approach of combining storytelling and psychology Jason has founded, scaled, and
successfully exited five businesses in the fields of medical diagnostics, marketing and events,
automotive, spirits and digital media software.
Currently, Jason is the CEO of CXFormula, working with fast-growing, entrepreneurial companies
to help them grow and scale businesses that give them stability, purpose and energy to work
smarter and live better using his proprietary Kinetic Customer Formula .
He is also CEO of Spotlight Brand Services, a marketing and brand management agency, helping
ecommerce businesses crush it on Amazon and other online marketplaces. His clients have ranged
from Fortune 100’s to solopreneurs in industries as diverse as Retail (Foot Locker, Adidas, Nike),
hospitality (W Hotels, Universal Studios, Disney, Burger King), financial services (Bank of America,
Wells Fargo, Fidelity), higher Education (Stanford, Yale, Duke & Harvard Universities) and online
services / information products such as ClickFunnels, Product Launch Formula, ASK Method
Company and more!
He was named Ernst and Young’s Entrepreneur of the Year for business services in 2009 and his
company made the Inc. 5000 list for three consecutive years from 2007 through 2009, just after
successfully exiting that business in the high 8-figures.
In 2020, Jason’s company CXFormula made the Inc. 5000 list again – this time, ranking number 64
out of 5000 for 4,979% growth, and ranking number 1 in New Jersey, growing from $0 in 2017 to
nearly $9 million in 2020. In 2021, CXFormula was ranked number 3 in the Inc. Magazine NY Metro
regional competition.
Jason is the proud dad of two young men, Jack (17) and Josh (14)
and has three amazing dogs, Brooke, Lynn and Myles.
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