Join Kellen Kautzman, CEO of Send It Rising, as he dives deep into the game-changing tools of UTM codes and Call Rail in this episode of The Busy Business Owner. Discover how to effectively track Google Ads conversions, maximize your ad spend, and become the Sherlock Holmes of business analytics. Kellen simplifies the often-overlooked essentials of setting up UTM codes, integrating Call Rail, and leveraging these tools to track phone calls, clicks, and conversions. Whether you’re a small business owner or a seasoned marketer, this entertaining and practical guide will help you stop wasting Money on ineffective campaigns and start understanding exactly where your leads come from. Don’t miss these actionable insights to level up your marketing game and make every dollar count!

0:00 – Welcome and introduction to today’s topic.
0:15 – Why UTM codes and Call Rail matter for tracking ad success.
1:00 – What are UTM codes, and how do they work?
2:30 – Key UTM parameters: Source, Medium, and Campaign explained.
3:00 – Introduction to Call Rail and its phone call tracking features.
3:45 – How UTM codes and Call Rail work together to track leads.
4:30 – Real-life example: Using these tools for a local business.
5:20 – Quick tips to get started with UTM codes and Call Rail.
6:10 – Final thoughts: Maximize your marketing ROI.
6:30 – Call to action: Visit senditrising.com for expert help.

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Kellen Kautzman Founder

Kellen Kautzman is a seasoned digital marketing expert and the owner of Send It Rising Internet Marketing, a Las Vegas-based agency specializing in SEO, social media management, and online advertising strategies. With a passion for helping businesses enhance their online presence, Kellen has successfully guided numerous clients in navigating the complexities of internet marketing. He is also a sought-after speaker and the author of "Everybody's Doing It: Advertising Redefined by an SEO Expert," where he shares valuable insights on modern advertising techniques. Kellen's expertise and innovative approach have established him as a respected authority in the digital marketing industry.