- #72: Differentiate Your Brand Story by Cultivating Some ‘Wow’ Park Howell, Brand Story Strategist 57:30
JD Dwyer, Founder of the Institute of Wow, joins the Business of Story Podcast to discuss his five steps to building a ‘wow’ factor into your advertising, customer loyalty, and three things that you need to do right now to grow your influence and sales.
The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.
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In This Episode
- Why being different is far more important than being better
- How to create and utilize ‘wow factor’ in your brand story
- Why it better to retain your margins by not dropping your prices
- How to set up a problem and use your brand as the solution for consumers
- Why websites are crucial to the health of your brand
- How to use testimonials to help promote your brand
Resources
- JD Dwyer
- JD Dwyer on Twitter, @InstituteOfWow
- The Institute of Wow
- Wow Central
- Greater Building Society
- Walter Cronkite
- Genius Network
- “The Hero’s Journey,” by Joseph Campbell
- “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
- BusinessofStory.com
- Park@BusinessOfStory.com
Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
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