1. #49: Big Insights from a Tiny House: Risk, Time, and Listening in Great Business Writing Park Howell, Brand Story Strategist 42:16

Ann Handley, Chief Content Officer at MarketingProfs, joins the Business of Story Podcast to share her long writing process, the rewards of taking risks, and why one should always put the audience first.

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In This Episode

  • Why it’s okay to take your time when creating content
  • How to overcome fears to become a better writer
  • Why self editing is essential and not doing it is disrespectful
  • How to take bigger risks after careful study of your goals
  • Why you must think about the audience’s point of view when creating  
  • How to merge compelling storytelling with business writing



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