- #139: How to Balance Storytelling and SEO to Engage Your Biggest Content Marketing Audience Park Howell, Brand Story Strategist 56:52
In the age of the internet, we have endless story-sharing opportunities at our fingertips. With the click of a button, your brand story can be easily accessible to anyone, anywhere, at any time. But with this connection comes competition, especially when it comes to SEO.
There are countless stories being told by millions of organizations, and it’s a struggle to get noticed amongst your target audiences searching for content like yours.
I know what you’re thinking, “How can I publish what I think are fun, interesting and emotional headlines to draw a reader in, while also playing to the intellect of the internet search bots?” In this episode, we’re sharing how to balance the heart of storytelling with SEO.
Joining us is Arnie Kuenn, CEO of Vertical Measures and author of Accelerate! and the online marketing ebook The Future of SEO Trends in 2018 & Beyond. Arnie is an expert on finding the link between customer’s questions and how to make your business the answer. By utilizing search engine optimization, Arnie helps you bring your content to the top so that your brand story gets heard. Tune in today to learn about the power of SEO storytelling and how it can take your content marketing to the next level.
Become a Master Storyteller
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight
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