1. Adrian Rae: Cultivating a Magnetic Real Estate Brand and the Power of AI in Creative Innovation David McIlwaine 26:45

Unlock the secrets to standout real estate branding with Adrian Ray of HeyRays Creative, as we dissect the crucial elements that can elevate your investor appeal in a fiercely competitive market. Our conversation navigates Adrian's own metamorphosis from commercial arts into the dynamic realm of real estate investing, emphasizing the profound effect that polished branding and compelling messaging have on nurturing investor confidence. Delving beyond the visual, we examine the essence of brand authenticity and the storytelling that underpins your business ethos, ensuring you leave with actionable strategies to distinguish your brand and captivate your audience.

Embrace the future with a nuanced look at artificial intelligence in creative pursuits, appreciating its role as a tool rather than a replacement for the irreplaceable human touch. We discuss the inspiring practice of crafting a Vivid Vision to steer your career trajectory, encouraging you to break free from conventional paths and ignite new professional ventures guided by your passions. Moreover, Adrian generously extends an olive branch to Race Fest participants, offering a chance for a transformative brand audit. So, if you’re ready to reshape your brand's narrative and inspire investor confidence, Adrian's insights await to propel you forward.

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David McIlwaine Host of Break Your Golden Handcuffs

David McIlwaine is a seasoned entrepreneur and successful executive with deep experience in business growth, scale and delivering results. His real estate experience is vast--spanning over 20 years. Experience, knowledge and understanding have been gained firsthand by either currently owning or having owned multifamily units, commercial retail development, asset management, single family, vacation rental properties, second homes and custom builds. He personally wore Golden Handcuffs for almost 14 years, successfully gaining sovereignty over his career and net worth along the way. He founded MAC Assets in 2019 and its portfolio currently includes property in the southeast and mountain west. At present he is a general partner in 1,000 doors.

David’s entrepreneurial experience spans a highly successful sales career in several areas including Real Estate, Marketing/Advertising, and Information Technology start ups. He has a variety of first hand experience including having held C Level positions, led teams across the US to overperformance, raised capital, executed mergers, implemented improvements in operating systems, coached diverse constituencies, created and delivered strategic growth initiatives all leading to successful outcomes. David graduated from the University of Kansas with a BS in Journalism and Advertising.