Welcome to another episode of Behind the Numbers, where host Dave Bookbinder dives into the core elements of business success. In this episode, Dave is joined by Robert Brill, CEO of Brill Media, to explore the intricacies of marketing strategies that can transform businesses.

Robert shares his 20+ years of experience in the advertising industry and offers insights into developing a robust marketing strategy. He emphasizes the importance of understanding customer journeys, brand differentiation, and the power of content strategy. With practical examples, Robert discusses the significance of credibility markers, reviews, and retargeting to maintain customer engagement.

Listeners will gain valuable knowledge on creating predictable, repeatable, and scalable marketing systems. Robert explains how to demystify SEO, harness the power of backlinks, and optimize website performance to improve search engine rankings. He also shares innovative methods to craft effective marketing messages that resonate with target audiences.

About Robert Brill:

Robert Brill is the CEO of Brill Media, a company that evolves marketing from guesswork to Growth engine. They have been honored 11 times on the Inc. 5000 and Financial Times 500.

About the Host:

Dave Bookbinder is known as an expert in business valuation and he is the person that business owners and entrepreneurs reach out to when they need to know what their most important assets are worth. He’s a corporate Finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries. 

Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers. 

He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”

🔸 Grab Dave’s #1 Best-Selling Books: The New ROI: Return on Individuals  & The NEW ROI: Going Behind The Numbers

🔸 Connect with Dave on LinkedIn 

🔸 Connect with Dave on FaceBook

🔸 Follow Dave on Twitter

🔸 Check out www.NEWROI.com for more.

💡  Want to share your insights with the business community? Message Dave to learn how you can be a guest on Behind The Numbers. https://linktr.ee/BehindTheNumbers

🔹 Check out more of Behind The Numbers on YouTube

🔹 Check out more of Behind The Numbers on RVN Television

Please share this podcast with your friends and subscribe to keep up with the latest episodes. Drop a review and rate the podcast so that others might find it. To do so, here are the simple instructions:

• Open Apple Podcast App.
• Go to the icons at the bottom of the screen and choose “search” for Behind The Numbers with Dave Bookbinder Podcast
• Click on the SHOW, not the episode.
• Scroll all the way down to “Ratings and Reviews”
• Click on “Write a Review”

BEHIND THE NUMBERS IS ENJOYED IN MORE THAN 100 COUNTRIES. THANK YOU FOR PUTTING BEHIND THE NUMBERS IN THE TOP 2.5% MOST POPULAR PROGRAMS GLOBALLY, ACCORDING TO LISTEN NOTES!

Most Recent Episodes

December 17, 2024

The Art of Communication: Lessons from Dr. Candy Campbell’s Improv for Leadership

In this episode of Behind the Numbers, host Dave Bookbinder welcomes Dr. Candy Campbell, an award-winning actor, author, filmmaker, and artist, to discuss the crucial role of communication skills in...

Listen · 31:48

December 10, 2024

What Businesses Can Learn About Trust and Teamwork from the Blue Angels – Captain George Dom

Welcome to Behind the Numbers with Dave Bookbinder! In this episode, we dive deep into the critical role of trust in building high-performance teams with Captain George Dom, founder of the High Trust...

Listen · 33:13

December 3, 2024

Revolutionizing Non-Tech Industries with AI: A Conversation with Faisal Abid

In this episode of Behind the Numbers, host Dave Bookbinder dives deep into the transformative power of Artificial Intelligence (AI) with special guest Faisal Abid, co-founder of Irene Cremations....

Listen · 26:52

Load More Episodes

Dave Bookbinder Podcaster

Dave is on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise and to validate what every CEO on the planet claims: “Our people are this company’s most valuable asset.”

Dave is a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.

Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.

Dave is also the host of Behind The Numbers, the business talk show that digs deeper to understand what matters most in business. The show is enjoyed in 74 countries and ranks in the top 3% of all programs globally.