- Ted Fischer, CEO & Co-Founder of Ageless Innovation Enriched Life Home Care Services 53:43
All Home Care Matters was honored to welcome Ted Fischer the Co-Founder & Chief Executive Officer of Ageless Innovation as guest to the show. Ted has spent his 30-year career building, working with and leading collaborative teams committed to achieving positive financial and social impact. As CEO of Ageless Innovation, Ted is focused on accelerating the growth and impact of the JOY FOR ALL brand, that he and his former Hasbro team spun out and acquired from Hasbro in 2018. He joined Hasbro in 2015 as Vice President of Business Development to help lead the identification and execution of new growth platforms, focused in the Health and Wellness space. Ted and his team launched the JOY FOR ALL brand in 2015 and continue the exciting work focused on unleashing the power of play to positively impact the lives of older adults and their families. About Ageless Innovation: In 2015, an innovation team was formed at Hasbro and given the unique challenge to leverage the company’s assets in new markets and new channels at scale. Focusing on the health and wellness space, they were convinced that creating engaging products that foster meaningful connections through play, joy and happiness would have a positive impact. Fueling this new initiative was the insight that there was a void of products which bring fun and play to the older adult market and the belief that play knows no age limit. It was with that critical insight that the Joy for All brand was born. Based on consumer insights, immersive market research, and constant feedback from aging loved ones and their families the team knew that there were opportunities to provide the joy and playful companionship of pet ownership with the new line of interactive Joy for All Companion Pets. Designed with extensive input from older adults, Joy for All launched the Companion Pet Cats in December 2015. Within the first few months, the effects that these products were having on aging loved ones and their families was undeniable. Stories and testimonials from caregivers on the positive impact on isolation, loneliness, and all forms of cognitive decline continued to validate what the team had believed all along – that the power of play was relevant at all stages of life.