- JAY FELDMAN - How to Use Cold Email and AI to Sell More Mark Savant / Jay Feldman 24:54
Jay Feldman is an expert in lead generation and cold outreach. With a focus on reaching out to potential clients through direct messages via email, social media, or phone calls, he teaches and implements a scalable and affordable method of generating high-quality leads. As the head of a successful agency with 65 staff members, Jay's proven strategies have earned him accolades and a track record of achieving $10,000,000 in sales.
Focusing on the art of cold outreach, Jay emphasized the importance of providing value in the initial outreach rather than directly pitching sales. He highlighted the effectiveness of personalized outreach using AI-generated content to engage prospects and build trust, as well as the significance of technical setups such as DNS records to avoid the spam folder.
Additionally, Jay showcased advanced applications of AI, including automating video production and using ChatGPT to write articles for lead magnets. Through his practical examples and strategies, he demonstrated the potential of AI in streamlining lead generation efforts and enhancing customer interactions.
- Provide value first.
- Leverage personalization to engage prospects effectively.
- AI can empower lead generation processes.
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00:00 Introduction to the power of AI and cold outreach in lead generation.
03:45 Leveraging personalization to engage prospects effectively.
07:12 Importance of staying out of the spam folder through technical email setup and value-driven outreach.
10:58 Exploring innovative ways to automate video responses and article writing through AI.
14:30 Conclusion and key takeaways for optimizing lead generation strategy with AI.