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November 17th, 2025

The Psychology of Profitability

  1. The Psychology of Profitability Diane Helbig 22:04

In this episode of Accelerate Your Business Growth, host Diane Helbig speaks with Profit Doctor Ben Hansen about the concept of ‘profititis’—a condition where businesses experience revenue growth but struggle with profitability. Ben shares strategies for identifying and addressing profitability issues, emphasizing the importance of customer quality
and the need to eliminate unprofitable customers. He introduces the 50-20 rule, which encourages business owners to cut the worst half of their bottom 20% of customers to improve overall profitability. The conversation highlights the psychological aspects of profitability and the benefits of removing negative influences from a business.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. We are also honored to be selected by FeedSpot as one of the Top 10 Growth Hacking Podcasts, Top 25 Evergreen Podcasts and Top 50 Business Growth Podcasts on the web.

Each episode of this podcast provides insights and Education around topics that are important to you as a business owner or leader. The content comes from people who are Experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication,
podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

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Diane Helbig Chief Improvement Catalyzer

Diane Helbig is a business advisor, trainer, award-winning author, speaker, and podcast host. As president of Helbig Enterprises, Diane helps businesses and organizations operate more constructively and profitably.

Diane is passionate about guiding business professionals through the challenges of planning and growing a business. From leadership to strategic planning to sales training, Diane provides her clients with expertise based on over 20 years of business leadership and sales experience.

Diane is the author of Succeed Without Selling, Lemonade Stand Selling, and Expert Insights, and is the host of Accelerate Your Business Growth podcast. Diane is a member of the Newsweek Expert Forum, Ashland University Women in Leadership Advisory Board, and NAWBO.