Welcome to another episode of “Accelerate Your Business Growth.” In this episode, we are joined by Jason Cercone as he shares valuable insights about podcasting. Jason discusses the benefits of a seasonal podcast production schedule over a weekly one, the importance of maximizing content repurposing, and the use of AI programs to streamline podcast production. He also provides advice on overcoming the fear of starting a podcast and emphasizes the networking opportunities available through podcasting.

Jason Cercone is the Founder & CEO of Bombtrack Media and focuses on helping busy professionals leverage podcasting in a strategic, dynamic way. By emphasizing a seasonal format and maximizing content repurposing, creators save time, stay engaged with their creation efforts, and produce content that impacts listeners on multiple levels.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, Time Management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

Embracing AI in Content Creation: “So my word of advice is absolutely lean into the AI technology that’s available to you because this is the way we’re going in the world. We don’t want to resist it. We want to use it where we can, but don’t use it as the primary thing that you post.”— Jason Cercone 00:08:14

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Diane Helbig Chief Improvement Catalyzer

Diane Helbig is a business advisor, trainer, award-winning author, speaker, and podcast host. As president of Helbig Enterprises, Diane helps businesses and organizations operate more constructively and profitably.

Diane is passionate about guiding business professionals through the challenges of planning and growing a business. From leadership to strategic planning to sales training, Diane provides her clients with expertise based on over 20 years of business leadership and sales experience.

Diane is the author of Succeed Without Selling, Lemonade Stand Selling, and Expert Insights, and is the host of Accelerate Your Business Growth podcast. Diane is a member of the Newsweek Expert Forum, Ashland University Women in Leadership Advisory Board, and NAWBO.