Kristina Gorr is a ghostwriter who’s spent her career helping people sound like themselves instead of everyone else. In this episode, she and Matthew dig into the real Anxiety writers have about AI accusations, the em dash controversy that made her go viral, what separates ghostwriting from copywriting, and the emotional work of helping someone remember their own life for a memoir. Along the way: Appalachian roots, condiment purism, chocolate snobbery, and a few things you didn’t know you needed to know about corn dogs.

Show Notes / Key Topics:

• The em dash debate and why AI writing tends to sound “average”
• Ghostwriting vs copywriting: what’s actually different
• Client Relationships, NDAs, and attribution in ghostwriting
• Coaching someone through their first memoir
• Growing up in Appalachian Ohio and what stays with you
• The great condiment debate (ketchup gets a pass, mustard does not)
• Chocolate snobbery, whipped cream, and Dubai chocolate bars
• Trading Ohio hills for Hawaii volcanoes

Guest Info:
Kristina Gorr, ghostwriter and founder of Crafted Voice
Website: craftedvoice.com
Newsletter: Write to Lead (craftedvoice.com/write-to-lead)
LinkedIn: https://www.linkedin.com/in/kristinagorr/
Instagram: instagram.com/craftedvoice

Category: Arts > Books, or Society & Culture

Episode Tags: ghostwriting, AI writing, em dash, memoir writing, Appalachia, brand voice, creative writing, writing tips, content creation, interview podcast

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I've led an uncommonly delicious and colorful life. Traveled with the Eagles, Pink Floyd and Fleetwood Mac. Lifelong chef and radio guy.

Creator/Founder of Hawaii Food Tours.

What can I fix you to eat, my friend?