There are more than 3 million B2B companies in the US alone. Selling products and services to businesses differs from selling to consumers, but the primary aim is the same. Here are some tips to secure more business customers to expand your client base, increase sales, and raise your brand profile. 

Ask existing clients to share reviews and recommendations

We often consider reviews and referrals a powerful tool for B2C companies, but word of mouth is also an incredibly effective marketing tool for B2B firms. Ask existing clients to share recommendations and reviews to help you attract more customers and reach new audiences. Positive reviews can help you enhance your online presence and gain a competitive advantage. Just as consumers feel reassured by using companies others have recommended, business owners will likely choose highly recommended businesses. 

Offer flexible payment options

Business-to-business sales are often more complex than consumer purchases. Flexibility in ordering and payment options can help you cater to a broader range of buyers and set your company apart. Solutions like B2B BNPL offer new and existing business clients choices, and they can also make deals more affordable. Research options, take inspiration from successful business models, and utilize feedback from prospective and existing customers to identify the best solutions for your company and clients. 

Optimize value for money

Low prices can entice some clients, but value for Money is often more important when attracting business customers. Look for ways to optimize value for money so clients feel they’re getting a great deal. For example, provide more comprehensive service packages, offer faster turnaround times, or offer better quality products than your rivals. Use market research and client input to determine the most effective ways to boost value. Understanding your customers’ wants can help you create the best value products and services. 

Showcase your work

Showcasing your work is one of the best ways to attract clients. Business owners want to understand what your business can offer. Viewing portfolios, photographs, videos, image galleries, visiting sites, and case studies is often much more impactful than listening to a pitch or reading a report. Use facts, figures, and previous examples of your work to back up statements and highlight what your business can do. 

Refresh your marketing strategy

Marketing is an ever-changing field. As Technology advances, client preferences change, and new trends emerge, it’s essential to refresh your strategy to remain relevant and competitive. Use market research to identify new trends, get to know prospective customers, learn more about your target client, and see what your competitors do to create and convert more leads. Embrace new technologies, marketing methods, and channels and focus on techniques that will help you reach your target customer. 

If you want to expand your client base and boost business sales, multiple ways exist to reach new audiences and create better-quality leads. Ask existing clients to refer customers, share reviews and recommendations, and offer more flexible payment options. Refresh your marketing strategy and showcase your work to support pitches, adverts, presentations, and sales offers. 

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Michael Levitt Chief Burnout Officer

Michael D. Levitt is the founder & Chief Burnout Officer of The Breakfast Leadership Network, a San Diego and Toronto-based burnout consulting firm. He is a Keynote speaker on The Great Resignation, Quiet Quitting and Burnout. He is the host of the Breakfast Leadership show, a Certified NLP and CBT Therapist, a Fortune 500 consultant, and author of his latest book BURNOUT PROOF.