Do You Realize the Many Virtues Of Humanizing Your Brand?
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Do You Realize the Many Virtues Of Humanizing Your Brand?
Thinking of a company as a faceless, almost static entity is effortless. That’s because while we may use their services, we are unlikely to feel a personal connection to a brand as if it were an interpersonal relationship. While brand loyalty can be essential to foster for some companies, they are always keenly aware that this loyalty takes years to build and seconds to destroy.
Moreover, as more and more businesses seek to game the algorithm, use AI to become more efficient, integrate the most stringent copywriting practices designed to wow and motivate you, and publish the sleekest, most exciting video content, these efforts can drown amid a sea of every other business doing the same thing. Accordingly, our collaborative blog offers insights into the question, Do you realize the many virtues of humanizing your brand?
Humanizing Your Brand
In 2023, humanizing your brand is likely the better method. In this post, we’ll discuss the many virtues of humanizing your brand in this way. Over time, this should enable you to let your values do the talking.
But how might you achieve this, and what are the virtues of doing so, to begin with? Never fear, because we aim to discuss that and more below:
Infuse Just The Right Amount Of Personality
Most people will agree that adding herbs and spices to cooking can help the flavor. They would also agree that dumping an entire saltshaker, pepper grinder, and jar of paprika into your slow cooker is hardly a good substitute for fresh ingredients. No doubt, they would also accept that trying to be over-relatable, for example, by implementing a food analogy in an article about marketing, can come across as a little too overbearing.
To the extent you can, it’s healthy to humanize your brand just the right amount. It can be hard to judge where exactly you should draw the line, but this will depend on what industry you serve and the kind of company you run. A legal service may hope to seem human by showcasing how professional, understanding, confidential, and thorough their service is. They humanize themselves by appearing like a warm authority that will shield them in difficult times.
Get the balance right, and avoid turning people off with too-quirky humor or overbearing relatability.
Be Proud Of Your Culture & Location
It’s important to be proud of your roots, no matter where you come from. Many people will look to that as a sense of authenticity for your brand to work from. For example, a company selling Basmati rice might be loud and proud about the region of India they hail from, how the company’s origins took root, and how they bring authentic cuisine to dinner tables across the nation.
Depending on where you’re from, your local pride can differ. You might use northern accents for your automated phone answering scripts or perform outreach by sponsoring your local football team. Moreover, when you’ve humanized your brand and celebrated a local culture, you might be amazed at how well the locals turn out to support you.
Centralize Your Customers
The most critical humans your brand is concerned with, outside your staff, are your customers or clients. Centralizing them as part of humanizing your brand can be a great idea. Running charitable initiatives to do some good in the community, running promotions and competitions, or celebrating clients who have done something impressive with your products or service can be a great way to start.
For example, gym supplements may feature those who use their products and have lost weight with them, perhaps through a combined Instagram promotion or sponsoring them. You can even celebrate them in your marketing material if they consent to being included, and you compensate them for that. A loyal customer receives more trust than your marketing because they have an impartial voice without bias.
Can You Improve Emotional Engagement?
Most of us realize that marketing design frequently tugs at our emotions in every way. For example, fragrance adverts are often mysterious and a little bit sexy to make you feel like adventure and intrigue are missing from your life without such a scent. Many companies will also invest in high-quality Christmas advertisements with heartwarming songs and a sense of love or family displayed to make you feel warm and fuzzy. Undoubtedly, companies quickly come to mind showing all of that.
But you can enjoy authentic emotional engagement, too, not from a sense of what the customer needs but what you could give them. For example, by using the best handwritten notes for nonprofits, you can directly thank those who contribute to your cause and show each supporter they’ve been noticed. The handwritten aspect offers a nice personal touch, indicating that your brand is willing to put the time in to give thanks where they’re due.
Consider Your Market & Try Not To Replicate
Of course, how authentic your humanist approach seems will be determined by how original and personable it is. If others see you replicating another brand in your field, that doesn’t always look so interesting.
For example, in the mid-2010s, quirky mascot advertising became something of the norm for brands in the UK, especially if they could use annoyance or frustration to sell their goods. A car insurance brand and a marketing company used annoying opera singers and regal Meerkats, respectively, to the point where both strategies felt like parodies. While both enjoyed success, if you’re operating in a smaller market, then emulating another process in your space can seem cynical. Many will see through it.
In Conclusion: Realize the Many Virtues Of Humanizing Your Brand
It is best to keep your marketing approach simple and organic, and if you have nothing clever to say right now, don’t force it. You can undoubtedly curate something more dedicated and reliable in time. May you realize the many benefits and methods in the suggestions above for humanizing your brand!
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Sales Tips: Realize the Many Virtues Of Humanizing Your Brand
- Successful salespeople realize their differentiator is in the ability to connect heart-to-heart and mind-to-mind.
- Advertisements that incorporate a bit of empathy will receive more attention.
- Address common issues and inquire whether a specific person or company is experiencing the same.
- Upon hearing about a problem, ask about the current strategies for addressing it.
- Be the voice of hope and willingness to work together to resolve issues.
- In sales meetings, point out varying possibilities for clients to select what may be best for them.
- Realize that offering one element for a sale, acceptance, and value-add will typically lead to client loyalty.
- Knowing what clients prefer first-hand is the opportunity to convert those preferences into advertising opportunities.
- Ensure all rhetoric, marketing, and advertising consistently convey the messaging you want others to remember.
- Celebrate Success!
Today’s insights are provided to help you achieve the Smooth Sale!
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