Vanity Metrics Do Not Translate Into Client Conversion Success, Conversation & Offers Do
Can we get real for a second? Vanity metrics such as likes and comments on social media are not the best measure of the effectiveness of your content marketing. What matters is the number of conversations you are having with your ideal client prospects and the actual client conversions from the offers you are extending. […]
Christine Campbell Rapin is an energetic, tell-it-like-it-is business advisor, mentor, consultant, speaker and 3x international best-selling author. She’s supported over 400 companies to create a combined revenue more than $1B and believes business growth CAN be elegantly simple when you focus on the 3 non-negotiable business foundations that build a client growth engine.