This episode is recorded live at BrandSmart, the longest-running brand marketing conference in the U.S. BrandSmart brings together noteworthy speakers and future-forward marketers — a who’s who of decision-makers and influencers — to share proven tools, smart ideas and inspiring stories.
Joining the CMO Whisperer today is Christine Buck, CMO of MiniTab and AMA board member, as well as the 2024 AMA Chicago Marketer of the Year. Christine brings deep global experience and a sharp data-driven perspective to the table. She is a global advisor and thought leader supporting the transformation of the Health ecosystem through information and Technology. Christine leads the planning and development of global marketing strategy across all products, channels and regions. Christine’s experience is broad and uniquely global with almost 27 years of B2B sales and marketing expertise from roles held in financial services, software and consulting industries. Christine has built and led teams globally across brand management, creative, product marketing, research, pricing and analyst relations for leading firms Hootsuite, Morningstar, Huron Consulting, Accenture, Bank of America and Microsoft.
