Use AI to Save Sales Time Before You Hire Your First Rep
🎯 Episode Summary
Sales often lands squarely on the CEO’s plate, leaving little time for leadership, strategy, or growth. Greg Grand shares how business owners and sales leaders can use AI to speed up research, improve prospecting, prepare for better sales conversations, and build a more repeatable sales process.
You will also hear how to know when it is time to hire your first salesperson, why generic outreach is losing ground, and how AI can support stronger sales habits without replacing the human connection buyers still expect.
Podcast: Profit With A Plan
Host: Marcia Riner, CEO of Infinite Profit®
Guest: Greg Grand, Founder of The AI Sales Leader
Episode: 351
Release Date: June 26, 2026
🎥 What You’ll Learn
• Use AI to prepare for sales calls in minutes, not hours
• Build prospect research that leads to stronger discovery questions
• Create multi-channel outreach without sounding like every other salesperson
• Know when your business is truly ready for its first sales hire
• Build sales systems your team can repeat and improve
• Keep trust and human connection at the center of AI-assisted selling
⏱️ Timestamp Highlights
[00:00] How AI gives solo CEOs more sales time
[03:06] Why Greg built an AI sales system
[06:02] Stop chasing tools and solve sales problems
[07:04] Build prospect research in five minutes
[10:06] Use AI for better sales discovery questions
[17:05] Multi-threaded prospecting that builds familiarity
[23:25] Build custom AI prompts for your sales process
[28:17] Why human connection still closes the sale
🔗 Resources & Links
https://theaisalesleader.com
https://profitbooster.biz
https://infinite-profit.com
💼 About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in Finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com
🚀 Profit-Driven Resources
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